The purpose of the three-day visit of the head of the sales department of ObuvProm company (Syzran) Vitaly Krivenkov was to exchange experience with Mila - automation of business processes, organization and results of advertising campaigns, management strategies and fine-tuning of the company’s structure, increasing employee productivity and other
In addition, Mila conducted an excursion to warehouses for a representative of TM Top-Top, introduced her business processes and demonstrated the results of introducing modern information technologies.
“The impressions of the meeting are only positive. "Mila" - shoes in bulk "is ready to share all its best practices and tell others about them. I would like to adopt such a positive experience and introduce similar processes at home, especially since now we can see the result on the example of other Mila partners, ”said Vitaliy Krivenkov, head of the ObuvProm sales department.
“We hope that after meeting a new initiative person, significant changes will take place. First of all, this concerns the establishment of information exchange, work in a single information environment and the automation of all formal processes. ObuvProm has already begun work in this direction. So, our partners installed and successfully implemented software based on 1С8 into the workflow. Now these opportunities need to be developed. We hope that in the near future there will be an updated site of TM "Top-top". The implementation of these plans, of course, should lead to an increase in the sales of Top-Top children's shoes in bulk in the Urals region, ”commented Alexander Borodin, manager of Mila - Wholesale Shoes.
It should be noted that according to the results of a marketing research conducted in August 2011 at the initiative of Mila, Top-Top is a promising brand with sales exceeding popularity, which means that strengthening the brand’s position in the Ural region is necessary.