The Association of Internet Trade Companies has summed up the results of the all-Russian sales campaign "Cyber Monday 2014", which took place on January 27 in Runet. On this day, about 100 online stores and 50 companies under the auspices of AKIT held sales of their goods, of which 13 are members of the Association: Enter, KupiVIP, eBay, Lamoda, etc.
Each company that participated in the promotion independently determined the categories of goods, the amount of discounts and the procedure for participation. The average discount that day was 40%, the maximum - 92% in the Accessories category. The average bill for Cyber Monday was 4000 rubles. The number of orders, according to the participants, on average increased three times in relation to an ordinary day. The turnover amounted to about 1 billion rubles. More than 500 people visited the website of the action that day, the main traffic came to the websites of the stores.