In 2014, the volume of purchases in Russian and foreign online stores will exceed 1,4 trillion rubles, which is one third higher than the result of the previous year. Lowering the threshold for duty-free import of goods will not lead to a serious slowdown in market growth, iKS-Consulting predicts.
Experts expect the total e-commerce turnover in Russia to grow by 2014% by the end of the 15 year and amount to 10,9 trillion. rubles. The main expenses of Russians on foreign sites are related to the purchase of airline tickets, hotel reservations and the acquisition of digital content. The purchase of goods requiring physical delivery accounts for about 10% of the retail e-commerce market.
The share of domestic operations in e-retail trade is about 2/3 of the total turnover, or 640 billion rubles in 2013. At the same time, the largest sub-segments - the sale of goods with physical delivery and the sale of services (primarily tourism) - will remain leaders both in terms of volume and growth rates. According to iKS-Consulting forecasts, the market structure will not change significantly.
But radical changes will occur in the way of payment. Electronic payments are gaining popularity, and experts predict that by 2017 they will account for 76% of domestic e-commerce transactions in Russia. Bank cards will become the main payment method - 60% of the turnover.
Significant growth is also expected by mobile payments, but their share will remain in retail electronic procurement will remain small. Electronic money, which showed rapid growth several years ago, will be used in almost the same amount as in the 2013 year. The share of other payment options (terminals, bank and postal transfers) will also decrease.