Furla turnover in 2016 increased by 24,5%, brand sales in Russia increased by 74,3%
Furla Group of Companies closed the next fiscal year with exceptional growth in turnover and EBITDA. The company's cash turnover in 2016 amounted to 422 million euros, an increase of 24,5%. Furla Group's EBITDA (+ 48% compared to 2015) almost doubled, proving that the Italian company is able to simultaneously increase both turnover and profitability.
In the Russian market, which is one of the most important for Furla in 2016, sales of women's and men's collections of accessories increased by 74,3% compared to 2015. Over the past two years, the brand has significantly strengthened its promotion activities in the Russian market. Over the past year, the Furla chain of boutiques in Russia has increased by 4 points (three new boutiques opened in Moscow and one in Sochi) and reached 14 (10 boutiques and 4 outlets). The Russian online store Furla is launched. It should be noted that Furla has become the first monobrand in Russian e-commerce with full localization in its segment.
These indicators are the merit of the coordinated work of the Furla team, as well as the result of the company's significant investment in marketing and an ever-expanding distribution network.
Today, the geography of Furla totals 100 countries. The number of single-brand boutiques is 444, which is almost 30 stores more than last year. The number of multi-brand stores where Furla products are presented has approached 1200. In 2016, Furla opened its doors in several fashion capitals at once, such as Saint Honoré Street in Paris, GUM and the SEC Evropeisky in Moscow, Brompton Road in London , Nathan Road in Hong Kong, Nanjing Road in Shanghai, etc.
In 2017, Furla will continue its distribution strategy, expanding it significantly. At the beginning of the year, fans of the Italian brand of accessories will have a grand opening in Amsterdam, and in the second half of the year new boutiques will appear in China, Australia, Germany and the UK.
As for the indicators for countries, in 2016, Italian buyers accounted for up to 20% of the total turnover. Japan remains the main market of the company, 24% of all sales are made here, in the USA, interest in the brand has grown by 16,3% compared to the previous year, amounting to 8% of the global total.
“We are very proud of the results that we were able to achieve in 2016. Investments and constant search for new solutions have allowed us to become a leader in leading international markets. The main thing that makes Furla special is the ability to instantly respond to the desires of consumers around the world. And, first of all, it is the merit of our team, which is why we are rising to ever greater heights year after year, ”Alberto Camerlengo, CEO of the Furla group of companies.
The Furla Group closed the next fiscal year with exceptional growth in turnover and EBITDA. The company's cash turnover in 2016 amounted to 422 million euros, an increase of 24,5%. ...
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