To end the year of the pandemic with a relatively insignificant decrease in turnover of 4%, the Russian footwear brand Econika was helped by the growth in online sales, ”said Sergey Sarkisov, vice president of Novard Group, co-owner of the Econika footwear chain during his speech at Russia: the time of discounters and marketplaces ”.
According to him, the turnover of offline retail in 2020 was 14% lower than a year earlier. As a result of the Covid-19 quarantine in 2020, Econika retail stores in Russia did not trade for an average of two and a half months (in different regions in different ways).
At the end of 2020, the share of online sales in Econika's sales turnover reached 23%, in February 2021 - already 25%. The share of brand sales in foreign markets is now 2%, by the end of the year, according to the company's plans, it will grow to 3-4%, and next year it may increase to 5-8%.
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