“Obuv Rossii” develops cities with the number of 100-200 thousand people
The Obuv Rossii company enters satellite cities of large regional centers. In August-September, Obuv Rossii opened new Westfalika stores in Leninsk-Kuznetsky and Mezhdurechensk (Kemerovo region), Zelenodolsk (Republic of Tatarstan), Bratsk and Usolye-Sibirsky (Irkutsk region). These are satellite cities of large regional centers with a population of 500 thousand or more, in which the company already has an extensive network of retail stores. Entering small towns is part of a horizontal expansion strategy.
“Small cities with the number of 100-200 thousand people are attractive to us. They have a lower level of competition, shoe networks are poorly represented. In addition, with the opening of a shoe store in the field, the pattern of consumer behavior changes: if they used to go shopping in the nearby big city, they are now ready to make purchases in their hometown, ”comments Yulia Savchenko, head of the retail department of Obuv Rossii company.
Investments in opening a store in a small city and a large regional center are comparable. At the same time, satellite cities have a number of features. As a rule, they have more choice of retail premises, but their quality is worse. Therefore, additional efforts are required to bring them in line with company standards. “Also in small towns it is not always possible to immediately pick up a sufficiently professional team for a store. Therefore, we pay additional attention to the training of line personnel in stores and competent internship for management staff, ”says Yulia Savchenko.
In the next two months, the company will expand its presence in the Chelyabinsk, Moscow regions and in the Altai Territory, opening stores in cities such as Miass, Balashikha, Rubtsovsk.
The Obuv Rossii company enters satellite cities of large regional centers.
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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