The Obuv Rossii group of companies opened the first Westfalika store in St. Petersburg. The trade area of the new store is over 100 sq.m. In total, by the autumn-winter season of 2012, the company plans to open 15 new retail outlets in St. Petersburg, investing 100 million rubles.
In the next 3-5 years, a favorable situation is developing in the shoe market for the development of shoe chains. According to experts, the market will grow annually by 10-12%. In addition, the shoe market is poorly consolidated and poorly saturated, therefore it provides great opportunities for the development of new regions and the expansion of retail chains, according to the Obuv Rossii group of companies.
St. Petersburg and the Leningrad Region are one of the priority regions for the Civil Code, in which Obuv Rossii plans to expand its presence in 2011-2014. This year, Russia's Shoes has already entered new regions such as the Republic of Tatarstan, the Udmurt Republic, and the Kurgan Region. By mid-May, the company opened more than 15 stores under the Westfalika brand. In total, in 2011, the retail network of Shoe of Russia will grow at 50 stores.