Obuv Rossii opened the first Westfalika store in St. Petersburg
The Obuv Rossii group of companies has opened the first Westfalika store in St. Petersburg. The sales area of the new store is more than 100 sq.m. In total, by the autumn-winter season of 2012, the company plans to open 15 new outlets in St. Petersburg by investing 100 million rubles.
In the next 3-5 years, a favorable situation is developing in the shoe market for the development of shoe chains. According to experts, the market will grow annually by 10-12%. In addition, the shoe market is poorly consolidated and poorly saturated, therefore it provides great opportunities for the development of new regions and the expansion of retail chains, according to the Obuv Rossii group of companies.
St. Petersburg and the Leningrad Region are one of the priority regions for the Civil Code, in which Obuv Rossii plans to expand its presence in 2011-2014. This year, Russia's Shoes has already entered new regions such as the Republic of Tatarstan, the Udmurt Republic, and the Kurgan Region. By mid-May, the company opened more than 15 stores under the Westfalika brand. In total, in 2011, the retail network of Shoe of Russia will grow at 50 stores.
The Obuv Rossii group of companies has opened the first Westfalika store in St. Petersburg. The sales area of the new store is more than 100 sq.m. In total for the fall-winter season of 2012 of the year ...
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The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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