Russian Footwear swallows Rossita
15.09.2014 8293

Russian Footwear swallows Rossita

The Novosibirsk group of companies Obuv Rossii has acquired 100% of the Rossita shoe company, which owns the Rossita and Lisette retail brands operating in the mid-price segment. In total, Rossita, founded in 1992 and one of the leaders in the footwear market in the Ural-Siberian region, operates 83 stores, of which 42 are franchised. As a result of the transaction, the number of Obuv Rossii stores increased to 430, and the company became one of the three largest shoe retailers in Russia. Taking into account the fulfillment of the plan for store openings, by the end of the year the number of the group's outlets should reach 460.

“Now the level of consolidation in the mid-price segment of the footwear market is 6% - this is what the top 8 largest footwear chains account for. And our task is to become an integrator company in this segment, by consolidating it, - said the director of the Obuv Rossii group, Anton Titov. - The acquisition of Rossita is the implementation of our multi-format retail strategy. Rossita operates two recognizable brands with a large audience of loyal customers, in addition, the price segment in which the company operates coincides with ours. As a result of the transaction, the portfolio of footwear brands of our company will increase to six. We will replicate the Rossita and Lisette brands throughout the country. Expanding the brand portfolio will allow us to increase the market capacity for our company to 3 stores. "

The Obuv Rossii group of companies owns Westfalika, Pedestrian and Emilia Estra shoe chains. The company's revenues in 2013 amounted to 4,9 billion rubles, net profit - 574 million rubles. The revenue plan for 2014 is more than 9 billion rubles.

The Novosibirsk group of companies Obuv Rossii has acquired 100% of the Rossita shoe company, which owns the Rossita and Lisette retail brands operating in the mid-priced ...
5
1
Rating

Latest News

Vietnam begins trade talks with US over tariffs

Vietnam and the United States have formally begun talks over the Trump administration's threat to impose a 46% tariff on goods from the Southeast Asian country.
25.04.2025 272

Lamoda Sport to support Moscow Half Marathon participants

Lamoda Sport has prepared for the main Moscow race and placed a corner with sportswear and footwear in Luzhniki. On April 27, the Moscow…
25.04.2025 186

Birkenstock has updated two hit models from its collection for the summer season

Birkenstock has updated two of its most popular models with the introduction of the Boston Nova and London Nova closed-toe clogs.
24.04.2025 411

Gucci Loses Sales, Takes Kering Group Down With It

Sales at Kering Group luxury brand Gucci fell 2025% to €25 billion in the first quarter of 1,57. That's well below analysts' estimates of €XNUMX billion.
24.04.2025 331

Spain reports decline in footwear sales

The Spanish leather and footwear industry has seen its sales fall for the fourth month in a row. According to the National Statistics Institute (INE), in February 2025 the sector's turnover index (ICN) fell by 7,4% compared to the previous…
23.04.2025 317
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning