Obuv Rossii Group of Companies, one of the largest Russian footwear retailers, has approved an investment program for 2014. Obuv Rossii plans to open 120 stores, the volume of investments in the development of the chain will amount to more than 1,5 billion rubles, which is 50% more than in 2013. At the end of 2014, the Obuv Rossii retail chain will have about 400 stores.
Obuv Rossii will expand into new regions in central Russia, Eastern Siberia and the Far East, such as: Volgograd, Vologda, Samara, Ulyanovsk, Sakhalin regions, the Republic of Sakha (Yakutia). The Group also intends to strengthen its presence in those regions where Obuv Rossii entered in 2013, and to open stores in satellite cities of large regional centers. Among the regions in which Obuv Rossii intends to significantly expand its retail network, - Khabarovsk and Primorsky Territories, Kursk Region, Republics of Bashkortostan and Tatarstan.
“In many regional cities, federal footwear chains are still poorly represented and the footwear market is not saturated, so we manage to quickly gain popularity and form an audience of regular customers. - comments Anton Titov, director of Obuv Rossii Group of Companies. - The volume of the Russian footwear market in 2013 exceeded $ 30 billion, the market growth rate is 7-10% per year. Therefore, now there is every opportunity for the active expansion of shoe networks and strengthening positions in the regions. "
Obuv Rossii relies on the development of its main chain Westfalika - these are mono-brand stores in the mid-price segment. The Group predominantly opens stores in the format for shopping centers, especially in large cities in the European part of Russia, where the share of shopping centers in retail revenue reaches 50%. The area of such stores is 100-120 square meters, investments in the opening of one outlet, taking into account the inventory, are 12-13 million rubles.
In 2013 Obuv Rossii opened more than 80 stores and entered 30 new cities. At the beginning of 2014, the Obuv Rossii network consisted of more than 270 stores.