Obuv Rossii will increase investment by 50%
30.01.2014 3467

Obuv Rossii will increase investment by 50%

Obuv Rossii Group of Companies, one of the largest Russian footwear retailers, has approved an investment program for 2014. Obuv Rossii plans to open 120 stores, the volume of investments in the development of the chain will amount to more than 1,5 billion rubles, which is 50% more than in 2013. At the end of 2014, the Obuv Rossii retail chain will have about 400 stores.

Obuv Rossii will expand into new regions in central Russia, Eastern Siberia and the Far East, such as: Volgograd, Vologda, Samara, Ulyanovsk, Sakhalin regions, the Republic of Sakha (Yakutia). The Group also intends to strengthen its presence in those regions where Obuv Rossii entered in 2013, and to open stores in satellite cities of large regional centers. Among the regions in which Obuv Rossii intends to significantly expand its retail network, - Khabarovsk and Primorsky Territories, Kursk Region, Republics of Bashkortostan and Tatarstan.

“In many regional cities, federal footwear chains are still poorly represented and the footwear market is not saturated, so we manage to quickly gain popularity and form an audience of regular customers. - comments Anton Titov, director of Obuv Rossii Group of Companies. - The volume of the Russian footwear market in 2013 exceeded $ 30 billion, the market growth rate is 7-10% per year. Therefore, now there is every opportunity for the active expansion of shoe networks and strengthening positions in the regions. "

Obuv Rossii relies on the development of its main chain Westfalika - these are mono-brand stores in the mid-price segment. The Group predominantly opens stores in the format for shopping centers, especially in large cities in the European part of Russia, where the share of shopping centers in retail revenue reaches 50%. The area of ​​such stores is 100-120 square meters, investments in the opening of one outlet, taking into account the inventory, are 12-13 million rubles.

In 2013 Obuv Rossii opened more than 80 stores and entered 30 new cities. At the beginning of 2014, the Obuv Rossii network consisted of more than 270 stores.

Obuv Rossii Group of Companies, one of the largest Russian footwear retailers, has approved an investment program for 2014 ...

Latest News

Lacoste has released a retro model of the T-Point sneakers

For the new T-Point urban sneaker, Lacoste's designers were inspired by the Tennis '91 sports shoe, which first appeared in the French brand's collection in 1991 ...
09.05.2021 95

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 410

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 376

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 511

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 465
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning