Obuv Rossii launches a line of foot cosmetics
Since October 2011, Obuv Rossii, which develops the Westfalika and Pedestrian chains, has begun selling in its own chains a specialized line of foot care creams under the Westfalica Medicine brand. The line includes 15 types of creams with different healing effects. The original formulation of creams and their production on the order of Obuv Rossii is carried out by the Moscow enterprise Adelaid.
Obuv Rossii started selling foot cream for the first time a year ago. Then the test sales of the Comfort 24 moisturizer started. In less than a month, the company managed to sell 2 thousand tubes. There was no advertising support - the creams were simply put into the checkout area. After that, it was decided to launch a separate brand "Westfalica Medicine" on the market and expand the range of creams to 15 names.
The products of the Westfalica Medicine brand belong to the mass market, the retail price of the cream is 89 rubles.
“The Westfalika Medicine project is an extension of the range of services for our customers,” comments Anton Titov, director of Obuv Rossii. - We demonstrate to our clients that we care about their legs in a complex. The project aims to increase brand confidence and customer loyalty. ”
Next year, Obuv Rossii plans to sell 300 thousand tubes and double the range of creams. Currently, Obuv Rossii sells creams in its own network. In the second half of the year 2012, it will use new distribution channels - pharmacy chains and supermarkets.
Since October 2011, Obuv Rossii, which develops the Westfalika and Pedestrian chains, began selling in its own chains a specialized line of foot care creams under ...
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