Obuv Rossii launches a line of foot cosmetics
Since October 2011, Obuv Rossii, which develops the Westfalika and Pedestrian chains, has begun selling in its own chains a specialized line of foot care creams under the Westfalica Medicine brand. The line includes 15 types of creams with different healing effects. The original formulation of creams and their production on the order of Obuv Rossii is carried out by the Moscow enterprise Adelaid.
Obuv Rossii started selling foot cream for the first time a year ago. Then the test sales of the Comfort 24 moisturizer started. In less than a month, the company managed to sell 2 thousand tubes. There was no advertising support - the creams were simply put into the checkout area. After that, it was decided to launch a separate brand "Westfalica Medicine" on the market and expand the range of creams to 15 names.
The products of the Westfalica Medicine brand belong to the mass market, the retail price of the cream is 89 rubles.
“The Westfalika Medicine project is an extension of the range of services for our customers,” comments Anton Titov, director of Obuv Rossii. - We demonstrate to our clients that we care about their legs in a complex. The project aims to increase brand confidence and customer loyalty. ”
Next year, Obuv Rossii plans to sell 300 thousand tubes and double the range of creams. Currently, Obuv Rossii sells creams in its own network. In the second half of the year 2012, it will use new distribution channels - pharmacy chains and supermarkets.
Since October 2011, Obuv Rossii, which develops the Westfalika and Pedestrian chains, began selling in its own chains a specialized line of foot care creams under ...
Grate x Choux presented a collection of shoes and bags on Lamoda.
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France is experiencing a Shein invasion as French brands close their stores.
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Shoe factories in Russia are closing one after another
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Difficulties in recruiting personnel and how to deal with them
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How to set prices that will earn
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
