Obuv Rossii launches a line of foot cosmetics
02.11.2011 3062

Obuv Rossii launches a line of foot cosmetics

Since October 2011, Obuv Rossii, which develops the Westfalika and Pedestrian chains, has begun selling in its own chains a specialized line of foot care creams under the Westfalica Medicine brand. The line includes 15 types of creams with different healing effects. The original formulation of creams and their production on the order of Obuv Rossii is carried out by the Moscow enterprise Adelaid.

Obuv Rossii started selling foot cream for the first time a year ago. Then the test sales of the Comfort 24 moisturizer started. In less than a month, the company managed to sell 2 thousand tubes. There was no advertising support - the creams were simply put into the checkout area. After that, it was decided to launch a separate brand "Westfalica Medicine" on the market and expand the range of creams to 15 names.

The products of the Westfalica Medicine brand belong to the mass market, the retail price of the cream is 89 rubles.

“The Westfalika Medicine project is an extension of the range of services for our customers,” comments Anton Titov, director of Obuv Rossii. - We demonstrate to our clients that we care about their legs in a complex. The project aims to increase brand confidence and customer loyalty. ”

Next year, Obuv Rossii plans to sell 300 thousand tubes and double the range of creams. Currently, Obuv Rossii sells creams in its own network. In the second half of the year 2012, it will use new distribution channels - pharmacy chains and supermarkets.

Since October 2011, Obuv Rossii, which develops the Westfalika and Pedestrian chains, began selling in its own chains a specialized line of foot care creams under ...
5
1
Rating

Latest News

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 134

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 107

India records decline in leather exports

Exports of leather and leather goods fell nearly 2024% in the fiscal year ended March 10 compared to the previous fiscal year due to weak demand in markets such as the US and...
24.05.2024 339

The acquisition of LLOYD Shoes by the Swiss Arklyz Group has been completed

The takeover of footwear manufacturer Sulinger Lloyd Shoes GmbH by the Swiss investment company Arklyz AG has been completed. As we wrote earlier, in January Arklyz reached an agreement with the owner, Ara AG, to purchase the shoe brand, including all operating...
24.05.2024 401

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 450
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning