Obuv Rossii launches a new brand on the market - All.go
Obuv Rossii is launching a new footwear brand, All.go. These summer, beach, and garden shoes are made from modified ethylene-vinyl acetate (EVA), an ultra-lightweight, porous polymer material with properties including softness, resilience, flexibility, and waterproofness. Test sales of the new brand will begin in the spring/summer season. The company plans to sell 60,000 pairs for 30 million rubles. Next year, production will increase almost sevenfold to 400,000 pairs, with sales expected to exceed 200 million rubles.
“The market for unusual clogs and sandals in bright colors made of EVA material was formed by the American company Crocs, which introduced the fashion for such shoes. - comments Anton Titov, director of Obuv Rossii Group of Companies. - In Russia, the segment of such shoes has not yet been filled. Here are either quite expensive Crocs shoes, or cheap Russian and Chinese shoes, which do not differ in a variety of models and colors. We estimate the capacity of the Russian EVA footwear market at 6-7 million pairs of footwear per year. "
The retail price of shoes under the All.go brand, depending on the model, will range from 390 to 590 rubles. In the spring-summer collection of this year there will be 10 shoe models, each of them will be presented in 6 in different colors. Those. the whole collection will include 60 SKU.
Footwear under the All.go brand will be completely manufactured at Obuv Rossii's own production site in Novosibirsk. The development and testing of new materials that improve the consumer properties of such shoes will be carried out by the Modified Polymers Research Center, which is part of the Obuv Rossii group of companies.
“We see great prospects for the development of this brand. In addition to summer, beach and garden shoes, we will further expand the All.go collection with a line of demi-season and winter sports and walking shoes. Now these shoes are especially popular among young people, so the development of a new brand will allow us to expand the audience of buyers in our stores, ”adds Anton Titov.
The All.go brand will be developed according to the shop-in-shop system and will be sold in the stores of the Westfalika and Pedestrian chains, which are more than 270 outlets in more than 80 cities of Russia.
Obuv Rossii launches a new brand of shoes, All.go.
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