Hammer shoes
15.05.2012 3033

Hammer shoes

In the 2011 year, Molotok.ru sold shoes for 31,7 million rubles

The largest online trading platform in Russia - Molotok.Ru - sums up the results of shoe sales in 2011. According to statistics, peaks of purchasing activity on the resource occur twice a year - in March and October.

Sales on the largest online trading platform in Russia, Molotok.Ru, correspond to general trends in online trading, according to which Russians are more likely to buy clothes and shoes from online stores (according to VTsIOM). Footwear turnover - 31,7 million rubles.

The share of sales of women's footwear is 71% of all footwear (22,6 million rubles), men's - 23,5% (7,4 million), and children's - 5,5% (1,7 million).

In the overall turnover of women's clothing and footwear, the third most “monetary” category on Molotok.Ru is an obligatory item of women's wardrobe - boots. During the year, 3900 pairs were sold for a total of 5,8 million rubles.

Peaks in buying activity happen at Molotok.ru twice a year. The first takes place in March, and women show interest in shopping mainly. They buy shoes, jeans, trousers and skirts, blouses, suits, jackets and underwear.

Men start spring purchases in April, and the second peak of demand falls on October, when both men and women actively buy winter outerwear and shoes, sweaters and turtlenecks, cardigans and sweaters, suits, as well as warm home clothes and underwear.

In 2011, Molotok.Ru sold shoes for 31,7 million rubles The largest online trading platform in Russia - Molotok.Ru - sums up the results of shoe sales in 2011. According to statistics, the peaks ...

Latest News

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 134

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 107

India records decline in leather exports

Exports of leather and leather goods fell nearly 2024% in the fiscal year ended March 10 compared to the previous fiscal year due to weak demand in markets such as the US and...
24.05.2024 340

The acquisition of LLOYD Shoes by the Swiss Arklyz Group has been completed

The takeover of footwear manufacturer Sulinger Lloyd Shoes GmbH by the Swiss investment company Arklyz AG has been completed. As we wrote earlier, in January Arklyz reached an agreement with the owner, Ara AG, to purchase the shoe brand, including all operating...
24.05.2024 402

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 451
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning