In the 2011 year, Molotok.ru sold shoes for 31,7 million rubles
The largest online trading site in Russia - Molotok.ru - sums up the sales of shoes in 2011. According to statistics, peaks of buying activity on a resource happen twice a year - in March and October.
Sales at Molotok.Ru, the largest online trading site in Russia, are consistent with general trends in online trading, according to which Russians often buy clothes and shoes in online stores (according to VTsIOM). Shoe turnover - 31,7 million rubles.
The share of sales of women's shoes is 71% of all shoes (22,6 million rubles), men's - 23,5% (7,4 million), and children's - 5,5% (1,7 million).
In the total turnover of women's clothing and footwear, the third most “monetary” category in Molotok.ru is the obligatory item of women's wardrobe - boots. During the year, 3900 pairs were sold for a total of 5,8 million rubles.
Peaks in buying activity happen at Molotok.ru twice a year. The first takes place in March, and women show interest in shopping mainly. They buy shoes, jeans, trousers and skirts, blouses, suits, jackets and underwear.
Men start spring purchases in April, and the second peak of demand falls on October, when both men and women actively buy winter outerwear and shoes, sweaters and turtlenecks, cardigans and sweaters, suits, as well as warm home clothes and underwear.