According to a survey conducted by VTsIOM, the most popular products among online shoppers are clothes and shoes. 12% of respondents bought clothes and shoes on the Internet, and according to the Social Networks agency, the percentage of such buyers is 17,4. Least of all are animals, food and currency.
It is significant that the average check of purchases on the Internet for the last 3 months is 6,5 thousand rubles, whereas just a year ago this amount was half that. In general, almost 30% of Russians have experience of online shopping.
More often than not, shoppers are satisfied with the results of online shopping. Discontent is usually caused by inappropriate size and delivery speed. This is evidenced by data from a survey conducted by the Social Networks agency.