Shoes on the Internet are bought 3 once a year
According to the research of RBC.research “The Russian market of online trade in clothing, footwear and accessories 2013”, in 2013 year, among the individual items of clothing, footwear and accessories most often bought in online stores, bags and backpacks, tops and T-shirts can be distinguished. sweaters, sweaters, underwear, shirts, blouses and jeans.
Thus, on the Internet they buy all the same items of clothing, shoes and accessories as in ordinary offline stores.
Compared with the situation in 2012, there is a continuation of the qualitative development of the online trading market in the fashion segment. This is expressed not only in an increase in the total number of buyers of clothing or footwear, but also in an increase in the share of customers among fashion segment goods.
In particular, over the past year, the share of buyers of bags and backpacks, sandals, sneakers, shorts, casual dresses and many other goods has increased significantly. The average bill when shopping for clothes and shoes is 2 900 - 3 400 rub. At the same time, respondents buy clothes over the Internet about 5 once a year, and accessories and shoes - about 3 once a year.
According to a study by RBC.research “The Russian market for the online sale of clothing, footwear and accessories 2013”, in 2013, among the individual items of clothing, shoes and accessories, the most common ...
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
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Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
The business program of the EURO SHOES exhibition will take place on August 28
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Louis Vuitton opens a new factory in Italy
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