According to the research of RBC.research “The Russian market of online trade in clothing, footwear and accessories 2013”, in 2013 year, among the individual items of clothing, footwear and accessories most often bought in online stores, bags and backpacks, tops and T-shirts can be distinguished. sweaters, sweaters, underwear, shirts, blouses and jeans.
Thus, on the Internet they buy all the same items of clothing, shoes and accessories as in ordinary offline stores.
Compared with the situation in 2012, there is a continuation of the qualitative development of the online trading market in the fashion segment. This is expressed not only in an increase in the total number of buyers of clothing or footwear, but also in an increase in the share of customers among fashion segment goods.
In particular, over the past year, the share of buyers of bags and backpacks, sandals, sneakers, shorts, casual dresses and many other goods has increased significantly. The average bill when shopping for clothes and shoes is 2 900 - 3 400 rub. At the same time, respondents buy clothes over the Internet about 5 once a year, and accessories and shoes - about 3 once a year.