Shoes "Econika" appeared in online stores in Europe
Since April 2020, collections of shoes and accessories of the Russian brand Econika are presented at leading European online platforms, including Amazon and Zalando.
From April 2020, shoes and bags under the Ekonika brand can be ordered in Germany, Austria, the Netherlands directly through sites such as Otto.de, Aboutyou.de, Aboutyou.at, Aboutyou.nl, Mirapodo.de, Amazon.de, Galeria. de and Zalando.de, Zalando.nl, Zalando.at, the company said in a press release. In total, more than 500 models from the spring-summer 2020 collection are presented in Europe in the price range from 85 to 275 euros. Prices for models on Western Internet sites are slightly higher, as they are adapted to European pricing and include more significant overhead services and logistics costs.
Sales of shoes in online stores in Europe, "Econika" began in a difficult time for traditional retail - the coronavirus pandemic.
“The start of sales in Europe is a significant event for us, especially now, when almost all the stores in the network are closed and the company's revenue has fallen drastically,” comments Aleko Iliopulo, general director of the Econika network. - Over the past year, our team carried out preliminary work and preparation for the project. We could not even imagine under what conditions we would go to Europe. For us, this is an opportunity not only to receive additional income, but also to test our product on an international audience, carefully studying its needs. We hope that the Econika brand will also be in demand in Europe, as well as in Russia. ”
Since April 2020, collections of footwear and accessories of the Russian brand Econika have been presented on leading European online platforms, including Amazon and Zalando. ...
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