A joke has been circulating on social media for a month now that shoe and accessory retailer Rendez-Vous has been gifting vegetables to its customers. But it turned out that this is not a joke, in 2020 Rendez-Vous opened a farm in the Krasnodar Territory in order to provide the company's employees and customers with useful products.
Rendez-Vous Eco Farm uses no herbicides or growth hormones, strictly enforces pesticide regulations and uses sustainable fertilizers. Products from the farm are promptly distributed to stores so that each customer can receive a portion of organic and fresh vegetables and fruits.
According to the company, at the very beginning of the project, the Rendez-Vous team had some concerns about the possible reaction of buyers. Still, not every day people get a bag of vegetables or fruits along with the purchase of a new pair of Italian shoes. But already after the first weeks it became clear that the action was popular, causing pleasant surprise and joy.
For the new season, Rendez-Vous has reformatted customer days in stores and instead of champagne and chocolates, shoe retail customers are waiting for freshly squeezed juice from carrots or apples and stylish photo zones with fresh vegetables and fruits at points of sale. Thus, the company supports the global trend towards a healthy lifestyle.