"Shoes of Russia" fixes growth
Net profit of Obuv Rossii last year according to RAS financials increased 1,5 times and reached 1,3 billion rubles. The company's revenue for the 2015 year amounted to 9 billion rubles. Profitability ratio reached 25, 3%, compared to 19,3% - in 2014 year.
The management of the enterprise associates the positive results of economic activity with a number of measures taken to improve business efficiency. Obuv Rossii adapted the collections by relying on classic running shoes, which is more in demand in the current conditions and diversified the assortment by adding clothing and related products to the sales line. As noted in the company, the presence of a variety of products, including higher-margin product categories, smooths out seasonality and stimulates the buyer to make complex purchases. According to the results of 2015, the share of clothing sales in the retail revenue of Shoe of Russia amounted to 10%, related products - almost 30%.
In addition, Obuv Rossii continued to expand its own production assets and acquired in November 2015 a factory in the Novosibirsk Region with a capacity of 500 thousand pairs of shoes per year. The transaction allowed the company to significantly expand its product range, and begin to work in new segments - casual shoes and semi-shorts, safety shoes and tracking shoes. In the long run, Obuv Rossii expects to increase its own production share in the total volume of products sold to 50%.
Last year, the company also launched an online store of its Rossita shoe brand, and recorded an almost two-fold increase in sales through its own online sites Westfalika.ru, Westfalika-Home.ru and Emilia-Estra.ru and Rossita.com.
The net profit of the Obuv Rossii company for the last year, according to RAS reporting, increased 1,5 times and reached 1,3 billion ...
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Insole maker OrthoLite expands presence in India
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Online and offline - eternal battle or cooperation?
The rapid growth of the category "Clothing and footwear" on marketplaces makes us think about the decline in consumer interest in purchasing goods in traditional fashion retail. However, according to experts from Fashion Consulting Group, the existence of alternative retail channels should not be perceived as a confrontation, but rather, as an opportunity for combination and cooperation, and, as a result, sales growth.
How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
Almost every retail company has effective and ineffective salespeople, that is, those who always fulfill and exceed the sales plan and those who fall short of one hundred percent month after month. And as a result, the entire store's sales plan sag. How to motivate and teach lagging salespeople to work effectively? Why does a "bad" salesperson mean that the store has a bad manager, who is not ready to take responsibility? And why, in order to be a profitable store, should the result come first, compliance with regulations and sales standards come second, and people come third? SR expert and business trainer Evgeny Danchev answers questions and analyzes mistakes in managing a team of salespeople.
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Service and Marketing Tips in Fashion Retail
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Lessons and Conclusions from Moscow Fashion Week and BRICS+ Fashion Summit
The third Moscow Fashion Week and BRICS+ Fashion Summit highlighted the problem of the almost complete absence of shoe brands at the Week events. Is there a chance for our shoe industry to grow to the level of fashion, and for Moscow Fashion Week to stand on a par with world fashion weeks, - ponders the director of the Be In Open fashion institute Alexey Bazhenov.
Euro Shoes@CAF to be held in Almaty again
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Euro Shoes was a huge success in Moscow
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Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
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Sales through marketplaces. Growth points and pitfalls
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The Euro Shoes@CAF exhibition will be held in Almaty
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Turkish brand Vaneda on Euro Shoes
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We are ready for active development in the Russian market
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Why is it so important to work with customer reviews, analyze them and use them in your work?
Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. In this article, together with SR digital marketing expert Tatyana Vasilyeva, we understand the intricacies and nuances of working with customer reviews and explain why it is worth paying attention to your customer reviews, and how this can increase your sales.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
