"Shoes of Russia" fixes growth
13.04.2016 6024

"Shoes of Russia" fixes growth

Net profit of Obuv Rossii last year according to RAS financials increased 1,5 times and reached 1,3 billion rubles. The company's revenue for the 2015 year amounted to 9 billion rubles. Profitability ratio reached 25, 3%, compared to 19,3% - in 2014 year.

The management of the enterprise associates the positive results of economic activity with a number of measures taken to improve business efficiency. Obuv Rossii adapted the collections by relying on classic running shoes, which is more in demand in the current conditions and diversified the assortment by adding clothing and related products to the sales line. As noted in the company, the presence of a variety of products, including higher-margin product categories, smooths out seasonality and stimulates the buyer to make complex purchases. According to the results of 2015, the share of clothing sales in the retail revenue of Shoe of Russia amounted to 10%, related products - almost 30%.

In addition, Obuv Rossii continued to expand its own production assets and acquired in November 2015 a factory in the Novosibirsk Region with a capacity of 500 thousand pairs of shoes per year. The transaction allowed the company to significantly expand its product range, and begin to work in new segments - casual shoes and semi-shorts, safety shoes and tracking shoes. In the long run, Obuv Rossii expects to increase its own production share in the total volume of products sold to 50%.

Last year, the company also launched an online store of its Rossita shoe brand, and recorded an almost two-fold increase in sales through its own online sites, and and

The net profit of the Obuv Rossii company for the last year, according to RAS reporting, increased 1,5 times and reached 1,3 billion ...

Latest News

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 271

Thomas Munz will add clothes to the assortment

The Russian shoe retailer Thomas Munz has taken on the development of a new retail format Thomas Munz Store, where, in addition to shoes and accessories of its own and other international brands, clothes under its own trademarks will also be presented ...
07.12.2022 272

H&M closed all stores in Russia

The Swedish chain H&M has finally curtailed its work in Russia. 172 shops were closed. New stores of Melon Fashion Group (Zarina, befree, Love Republic), Lime, Snow Queen, Turkish…
06.12.2022 325

Portugal will direct 600 million euros to the development of the footwear industry in the next 8 years

The Portuguese Association of Manufacturers of Footwear, Components and Leather Goods (APICCAPS) has presented a new Strategic Plan for the development of the footwear sector until 2030, writes…
06.12.2022 316

MICAM organized a promotional tour in December

The Italian International Footwear Fair MICAM will hold three teaser events in Berlin, Seoul and Brussels in December to anticipate the upcoming event scheduled for February 2023.
05.12.2022 305
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning