"Shoes of Russia" fixes growth
13.04.2016 5669

"Shoes of Russia" fixes growth

Net profit of Obuv Rossii last year according to RAS financials increased 1,5 times and reached 1,3 billion rubles. The company's revenue for the 2015 year amounted to 9 billion rubles. Profitability ratio reached 25, 3%, compared to 19,3% - in 2014 year.

The management of the enterprise associates the positive results of economic activity with a number of measures taken to improve business efficiency. Obuv Rossii adapted the collections by relying on classic running shoes, which is more in demand in the current conditions and diversified the assortment by adding clothing and related products to the sales line. As noted in the company, the presence of a variety of products, including higher-margin product categories, smooths out seasonality and stimulates the buyer to make complex purchases. According to the results of 2015, the share of clothing sales in the retail revenue of Shoe of Russia amounted to 10%, related products - almost 30%.

In addition, Obuv Rossii continued to expand its own production assets and acquired in November 2015 a factory in the Novosibirsk Region with a capacity of 500 thousand pairs of shoes per year. The transaction allowed the company to significantly expand its product range, and begin to work in new segments - casual shoes and semi-shorts, safety shoes and tracking shoes. In the long run, Obuv Rossii expects to increase its own production share in the total volume of products sold to 50%.

Last year, the company also launched an online store of its Rossita shoe brand, and recorded an almost two-fold increase in sales through its own online sites Westfalika.ru, Westfalika-Home.ru and Emilia-Estra.ru and Rossita.com.

Net profit of Obuv Rossii last year according to RAS financials increased 1,5 times and reached 1,3 billion rubles.

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