Rieker
Shoes of Russia ”captures the demand for sneakers
11.05.2016 2583

Shoes of Russia ”captures the demand for sneakers

In the first month of sales, the actual sales figures for the new All.Go range of sports shoes and sneakers in Westfalika stores were two times higher than the planned sales volume.

Sales of the new collection of sports shoes in Westfalika stores started in March 2016. To date, the All.Go lineup is represented by 20 types of sneakers with a textile upper and semi-sports shoes. The new models were produced at the company's own factory in Novosibirsk and at outsourcing partner enterprises. 

“This is not the first season we have been observing a trend that casual shoes are in great demand among customers. This trend came to us from Europe, where the sale of such shoes already accounts for 50% of retail revenue. - comments Elena Hvorova, head of the procurement and sales department of GC “Obuv Rossii”. - Shoes from the new All.go collection are the best option for traveling, walking and outdoor activities. It is characterized by high comfort, lightness, at the same time it is a stylish model with an interesting design. "

The sole for walking shoes is made of ultralight modern material EVA (ethylene vinyl acetate). Molding such soles is a new technology that Russian Shoes has mastered. Soles are manufactured at the company's own factory in Novosibirsk. EVA is a hygienic, waterproof and wear-resistant material, it is used for the production of not only sports, but also casual shoes.

Obuv Rossii introduced the casual brand All.Go to the market in early 2014. Currently, All.Go collections include summer, beach and garden shoes made of polymer materials, as well as winter boots, semi-sports and walking shoes. In the fall-winter 2015 season, the company launched sales of dutik boots, which were also in great demand. Shoes under the All.go brand are mainly produced at Obuv Rossii's own factory in Novosibirsk. In the future, the company plans to expand its collection of semi-sports shoes.

The Obuv Rossii Group of Companies is a federal footwear company, one of the five largest footwear retailers in Russia, the leader in the mid-price segment of the footwear market. The group was founded in 2003 and is headquartered in Novosibirsk. The main business areas of the Group are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii is developing five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles.

In the first month of sales, the actual sales figures for the new All.Go range of sports shoes and sneakers in Westfalika stores were two times higher than the planned sales volume.
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