“Obuv Rossii” increased sales of household goods by 60%
The Obuv Rossii group of companies sums up the results of the first half of the year in the direction of Westfalika Home. For the 6 months of the 2016 year, sales of household goods increased by 60% compared to the same period of the previous year. 60 thousand goods worth more than 80 million rubles were sold. In September 2016, the growth in sales of home goods was 25% compared to the same month of 2015. 2016 revenue plan for Westfalika Home - 200 million rubles.
“We launched the home goods business as a pilot project two years ago and were pleasantly surprised by the high sales figures,” says Olga Danilova, head of the related products business at Obuv Rossii Group. - At the moment, Westfalika Home sales account for 2,5% of the company's revenue. This year we have expanded the range of the most popular product group - bedding sets. Today in stores and on the website there are more than 150 variants of such products from different materials and different colors. "
Obuv Rossii launched a new direction Westfalika Home in September 2014, when a pilot catalog was published, the assortment of which was home textiles. At the same time, the westfalika-home.ru online store was launched. In May 2015 Obuv Rossii opened the first specialized Westfalika Home departments in the flagship stores of the Westfalika shoe chain in Vladivostok and Yekaterinburg. Today, 9 such departments are represented throughout Russia. At the end of August 2015, the second Westfalika Home catalog was released, which included new product groups - home clothing sets, bathroom accessories, dining sets and children's textiles.
The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale of footwear and related goods. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The retail network of the company today has more than 450 stores in more than 100 cities. The revenue of Obuv Rossii Group of Companies in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.
Obuv Rossii Group of Companies sums up the results of the first half of the year in the Westfalika Home direction. For 6 months of 2016, sales of household goods increased by 60% compared to the same ...
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