“Obuv Rossii” increased sales of household goods by 60%
14.09.2016 5236

“Obuv Rossii” increased sales of household goods by 60%

The Obuv Rossii group of companies sums up the results of the first half of the year in the direction of Westfalika Home. For the 6 months of the 2016 year, sales of household goods increased by 60% compared to the same period of the previous year. 60 thousand goods worth more than 80 million rubles were sold. In September 2016, the growth in sales of home goods was 25% compared to the same month of 2015. 2016 revenue plan for Westfalika Home - 200 million rubles.

“We launched the home goods business as a pilot project two years ago and were pleasantly surprised by the high sales figures,” says Olga Danilova, head of the related products business at Obuv Rossii Group. - At the moment, Westfalika Home sales account for 2,5% of the company's revenue. This year we have expanded the range of the most popular product group - bedding sets. Today in stores and on the website there are more than 150 variants of such products from different materials and different colors. "

 Obuv Rossii launched a new direction Westfalika Home in September 2014, when a pilot catalog was published, the assortment of which was home textiles. At the same time, the westfalika-home.ru online store was launched. In May 2015 Obuv Rossii opened the first specialized Westfalika Home departments in the flagship stores of the Westfalika shoe chain in Vladivostok and Yekaterinburg. Today, 9 such departments are represented throughout Russia. At the end of August 2015, the second Westfalika Home catalog was released, which included new product groups - home clothing sets, bathroom accessories, dining sets and children's textiles.

The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale of footwear and related goods. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The retail network of the company today has more than 450 stores in more than 100 cities. The revenue of Obuv Rossii Group of Companies in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com. 

Obuv Rossii Group of Companies sums up the results of the first half of the year in the Westfalika Home direction. For 6 months of 2016, sales of household goods increased by 60% compared to the same ...
Euro Shoes Exhibition

Latest News

Farfetch launches its own brand, There Was One

Online luxury goods platform Farfetch has launched a private label. The sustainable line There Was One will be sold exclusively in ...
28.10.2021 29

Westfalika.ru records an increase in the number of users of its mobile application

Since the beginning of 2021, the share of orders for goods on the westfalika.ru marketplace through a mobile application has tripled, - noted in a press release from OR Group (formerly Obuv Rossii Group of Companies), which owns the marketplace. Currently, the share ...
27.10.2021 93

SuperJob: Demand for couriers is growing in the country

In the first three weeks of October alone, the demand for couriers in the country as a whole grew by 10% compared to the previous month. Over the year, the number of vacancies for employees of delivery services in Russia has increased by 5,2 times, - noted in the analytical report of the service for ...
27.10.2021 86

Black sneakers are the bestsellers among the male audience Lamoda

Online platform for the sale of fashion products Lamoda has prepared a report on the shopping preferences of its customers, dividing them by gender. The report notes that traditionally women are more active ...
26.10.2021 133

Tommy Hilfiger and Timberland collaboration launched

Two American brands, whose popularity fell on the difficult times of the 90s. Tommy Hilfiger and Timberland indulge in nostalgic moods and released a collaboration. The collection, which will go on sale on October 26, includes clothes, shoes and ...
26.10.2021 220
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning