“Obuv Rossii” increased sales of outerwear 1,4 times
21.02.2017 2075

“Obuv Rossii” increased sales of outerwear 1,4 times

In the 2016 year, sales of outerwear in the Obuv Rossii Group chains increased by 42% compared to the 2015 year and exceeded 940 million rubles. Over the past year, the company sold 137 of thousands of products - 38% more than in the 2015 year. Now the share of outerwear in the company's revenue is 10%.

“Every year, the demand for outerwear in our stores is growing,” comments Nadezhda Koval, the head of the outerwear and accessories group at Obuv Rossii GK. - Over the year, we almost tripled the assortment, which today has more than 1300 SKU. In the spring of 2016, we launched new lines for sale - demi-season coats of various styles and colors and children's outerwear, presented on the Rossita network. In the Autumn-Winter 2016 / 17 season, women's down jackets became the most demanded product. In the future, we plan to increase the share of outerwear in the total turnover of the company. ”

“Shoes of Russia” entered the market for outerwear with the brand Snow Guard in July 2014. At first, only the winter assortment was presented in the company's stores, in 2015, a demi-season collection appeared on sale. The Snow Guard brand is developing in a shop-in-shop format in the shoe chains Westfalika, Rossita, Pedestrian and Emilia Estra, which are part of the Obuv Rossii group of companies.

The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas of the Group are footwear production, retail and wholesale of footwear and related goods. Obuv Rossii develops five shoe chains: Westfalika (monobrand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles.

In 2016, sales of outerwear in the networks of Obuv Rossii Group of Companies increased by 42% compared to 2015 and exceeded RUB 940 million. Over the past year, the company sold 137 thousand items - for ...
5
1
Rating

Latest News

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 189

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 344

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 540

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 474

Supreme to sell for $1,5 billion

VF Corp. will sell the popular street fashion brand Supreme, significantly lower than the price of its purchase made by the corporation in 2020, against the backdrop of falling sales and declining interest in street style, writes...
17.07.2024 658
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning