The production company Obuv Rossii has acquired a license from Universal Studios Limited for the right to produce and sell footwear under the brands Minions, Jurassic World, Trolls, Spirit in Russia and the CIS countries for a period of 2,5 years. The global footwear brand Crocs, also known for its synthetic clogs, also has rights to manufacture footwear. The first model of Obuv Rossii under the Universal license will also be children's clogs from the Minions EVA.
Shoes with images of characters from a popular film and cartoons will be on sale in the summer of 2021 on the westfalika.ru marketplace and at retail and service points of the same name, which are managed by the OR GROUP holding, which includes Obuv Rossii. It is planned that new children's models will be presented on other
sites and in third-party retail chains. The planned volume of production will be 60-100 thousand pairs of shoes per year. OR GROUP's own funds have been invested in the project.
“Well-known animation brands are very popular and show strong sales figures. Therefore, the new project will allow us to additionally load production facilities and increase revenue from the sale of goods of our own production. It is also an opportunity to enter the promising children's goods market, where we are not actually represented yet, ”says Sergei Yung, General Director of the Obuv Rossii production company.
The range of shoes licensed by Universal will be aimed at from 3 to 14 years, the size range - from 23 to 34 rubles.
In 2022 and 2023, the Group will expand its assortment with EVA boots, sneakers and sneakers for teenagers under the Jurassic World brand. The lineup will be timed to coincide with the release of a new series of the film of the same name in 2022. In addition, the company will expand its line of Minions, which will be dedicated to the release of a new cartoon in the same year. As part of the development of the lineup, capsule collections with the characters "Trolls" and "Spirit" will be released.
Production company "Obuv Rossii" is part of the OR GROUP. The main production facilities are located in the city of Berdsk, Novosibirsk region. The factory is distinguished by a high level of automation: the production uses equipment from leading manufacturers such as Orisol, NewLast, DESMA and others. The company produces footwear under its own brands S-TEP, all.go and Pioneer of Arctic Travel, as well as under customer brands for the corporate sector. The assortment of the factory includes casual, semi-sports, outdoor shoes, special-purpose footwear and work footwear.
OR GROUP (formerly Obuv Rossii group of companies) was founded in Novosibirsk, in addition to shoe production, it is developing the westfalika.ru marketplace, a network of retail and service outlets under the Westfalika brand, numbering 8331 objects in 333 cities of Russia. Also produces footwear, clothing and accessories under the Westfalika brand. In 2020, the group's revenue amounted to RUB 10,8 billion, net profit - RUB 0,6 billion, EBITDA - RUB 2,3 billion.