The Obuv Rossii factory (part of the OR GROUP) has started to produce footwear with the brand symbols of the Baikal-Energia Irkutsk hockey club. Within the framework of the pilot project, 4 thousand pairs of women's and men's slates and clogs have already been produced.
The new models of slates and clogs are made from a combination of EVA and PVC. The shoes are presented in the club's signature colors - graphite and orange. The models are supplemented with the club's logo - hockey sticks and an orange arc, which symbolizes the flight of the ball.
Fans of "Baikal-Energia" will be able to purchase shoes with the symbols of their favorite club on the island of the Ice Palace "Baikal", on the club's official website, in the "Online store" section, as well as on the westfalika.ru trading platform and in all Westfalika and Pedestrian »In Irkutsk and 13 cities of the Irkutsk region, including Angarsk, Bratsk, Usolye-Sibirskoye, Shelekhov, etc.
“We are very pleased to have the opportunity to cooperate with the Irkutsk ice hockey club Baikal-Energia. We consider this direction to be promising, since hockey is one of the most popular sports in our country. We appreciate that our shoes will become one of the attributes of the corporate identity of the team, which is well known not only at the regional, but also at the federal level, ”comments Sergei Yung, General Director of the Obuv Rossii production company.
For the Obuv Rossii factory, this is the second project to produce shoes with the logo of a hockey team. In the summer of last year, the company began to cooperate with the Novosibirsk holding company "Siberia" and included footwear with the logo of the holding company "Siberia" in the permanent assortment of stores and the Westfalika marketplace.
OR GROUP (formerly Obuv Rossii group of companies), founded in Novosibirsk, includes the Obuv Rossii footwear factory, the westfalika.ru marketplace, a network of retail and service outlets under the Westfalika brand, numbering 8331 objects in 333 Russian cities. In 2020, the group's revenue amounted to RUB 10,8 billion, net profit - RUB 0,6 billion, EBITDA - RUB 2,3 billion.