Obuv Rossii Group of Companies has summed up its financial results for Q1 according to RAS. The company's revenue increased by 13%, compared with the 1st quarter of 2016, and reached 2,2 billion rubles. EBITDA - 541 million rubles, an increase compared to the same period in 2016 - 8%. EBITDA margin - 24% (indicator of the 1st quarter of 2016 - 25%).
Shoe of Russia managed to achieve an increase in key indicators in the 1st quarter of 2017, both due to the adaptation of collections, the development of online trading, and due to the presence of such services for buyers as selling shoes with installment payments. In addition, the factor influenced the situation in the shoe market is stabilizing. According to the forecasts of the marketing department of Shoe of Russia, the market will grow slowly in pairs in the medium term - by 4-5% per year. He will return to pre-crisis indicators no earlier than by 2019-2020.
Obuv Rossii continues to improve its assortment. In the 1st quarter, the company launched test sales of rubber shoes. In addition, the company, following a change in consumer behavior, has introduced a line of low-cost related products in the range of Westfalika stores. According to the results of the 1st quarter, sales of related products increased by 10% and amounted to 488 million rubles, their share in trade revenue reached 30%.
The company is developing the Arithmetic financial services system. To date, more than 70 thousand “Arithmetic MasterCard” cards have been issued (at the end of 2016 there were 30 thousand). Now the monthly volume of credits to cards is 200 million rubles, as well as 100 million - the amount of payments at the checkout. More than half of the payments come from regular installments of loans. The average payment at the checkout is 4500 rubles. By the end of 2017, the company plans to double its monthly amount of credits to cards - up to 400 million rubles.
In the spring, the company optimized the production process by reconstructing the assembly shop and uniting in one place in Berdsk shoe assembly, which is carried out by glue, board stitching and the technology of hot vulcanization of rubber to the workpiece.
Group of companies Obuv Rossii was founded in 2003, the head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group a credit rating of “A +” (very high level of creditworthiness), the third sublevel, with a “stable” outlook. The company's revenue in 2016 under RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.