In January 2017, Obuv Rossii included in the assortment of Westfalika stores a new economy line of related products, Super Price. The company sold a pilot batch of 50 thousand pieces in two months - three times faster than planned. Based on the successful sales results, Obuv Rossii plans to double the order for this line next season.
“Due to the economic situation, the solvency of customers has decreased, so we decided to launch a new line of popular related products at a lower price,” commented Olga Danilova, head of the related products department at Obuv Rossii GK. - At the moment, the Super Price line includes tights, a set of men's socks, Nedelka sets of women's underwear, and sponges for shoe care.
The price of similar products of a higher price segment differs by 2-3 times. In the production of this line, it was possible to save on the appearance of the packaging, as well as through the use of less expensive materials and at the same time maintain a decent quality product. ”
The related products in the Shoe stores of Russia are represented by both the traditional assortment - hosiery, shoe care products - and non-standard items - seamless underwear, home clothes, children's textiles, foot and body care products. According to the 2016 results of the year, hosiery products were sold in the amount of more than 120 million rubles, shoe care products - in the amount of 170 million rubles. According to the results of 2016, the share of related products (including clothing) in the company's sales revenue amounted to 27,3%.
Group of companies Obuv Rossii was founded in 2003, the head office is located in Novosibirsk. The main business areas of the Group are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii is developing five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group an 'A +' credit rating (very high level of solvency), the third sublevel, with a stable outlook. The company's revenue in 2016 according to RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.