Obuv Rossii introduced a blockchain to manage the company's financial services
Obuv Rossii GC completed a project to introduce blockchain into its IT systems for managing financial services projects of the company - providing installment payments for the purchase of shoes and cash loans. The goal is to ensure the safety of personal data and all information about transactions under contracts with customers. The base of such customers totals more than 1,2 million people, the group said in a press release.
Blockchain is a company’s own development, fully adapted to the group’s IT systems and integrated with the Shoe of Russia ERP system based on 1С.
“Blockchain is necessary for managing interactions with customers who use additional services of the group. These are regular customers with whom we have a long history of cooperation. Currently, the base of such customers totals more than 1,2 million people. The popularity of additional services is growing: according to the results of 2017, the installment portfolio in our company grew by 20,7% and amounted to 3,24 billion rubles. The key task of blockchain technology is to preserve the entire history of interaction with our customers, namely: personal data, information about mutual obligations, payments, etc., ”commented Dmitry Karpenko, IT director of Obuv Rossii GC.
The implementation of the blockchain will ensure the security, reliability, relevance and reliability of information on all transactions (contracts) and exclude the possibility of any unauthorized changes.
Additional financial series “Shoes Russia” is developing in parallel with the retail business. In such circumstances, one of the main tasks is to provide local control, automate business processes as much as possible, guarantee the safety of information and exclude the possibility of any unauthorized changes.
All data on customer interactions are encrypted and distributed in three data centers of the company - in Novosibirsk (central data center), Khabarovsk and Moscow (the latter was created this spring). The group uses a two-level encryption system: first, each contract is assigned a unique key (hash), and then the contracts executed during the day are combined into blocks and also encrypted. Each hash of the contract and block contains a link to the previous block or contract. This ensures the safety of information and the integrity of the system.
Having gained successful experience in implementing blockchain in the field of financial services management, security and information protection, Obuv Rossii considers other areas of application. Now he is analyzing the possibilities of using blockchain technology in accounting and CRM (loyalty system).
GC "Shoes of Russia" founded in 2003 year, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. The company operates 584 stores (113 operate on a franchise) under the brands Westfalika (single-brand shoe store), Pedestrian (multi-brand shoe supermarket), Rossita (a family-friendly store), Emilia Estra and Lisette (fashion shoe stores), and also develops brands of shoes and clothes for an active lifestyle S-tep, All.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
In October 2017 of the year, Obuv Rossii raised 5,9 billion rubles during an IPO on the Moscow Exchange (OBUV ticker), the issuer is PJSC OR, becoming the first public company in the Russian shoe and fashion market.
In accordance with the audited financial results of the Group according to IFRS, in 2017 the revenue amounted to 10,801 billion rubles, net profit - 1,31 billion rubles, EBITDA - 2,74 billion rubles.
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