In mid-September, the Obuv Rossii group of companies launched the Arithmetic loyalty program mobile application, which operates in the group’s retail chains. It is designed for Arithmetic cardholders. The number of cards issued to retail customers currently stands at more than 2 million.
“Obuv Rossii” launched the Arithmetic financial services system in the summer of 2015, giving its customers the opportunity to use their cards to pay for mobile services, the Internet and other suppliers at the checkout counter. Subsequently, the “Payment Standard” became an affiliate member of the international payment system MasterCard and received the right to issue prepaid MasterCard Standard cards.
In February 2016, Obuv Rossii launched an electronic wallet based on the Arithmetic payment system. Later, within the framework of Arithmetic, the group combined the traditional accumulative-discount system and financial services (cash loans, cash payments, etc.) and provided customers with the opportunity to remotely credit loans to cards.
Card users can receive discounts on card purchases, arrange loans in the group’s stores, make regular payments under installment and loan agreements, including using online services, make any payments for free to more than 200 mobile communication service providers, Internet, etc. Currently, the monthly volume of acquiring settlements in the retail stores of Shoe of Russia is 40-70 million rubles.
The mobile application of the Arithmetica loyalty program runs on the iOS and Android platforms. With its help, owners of Arithmetica cards can make payments and transfers, link other cards, view the history of transactions, track debts on loans and installments, replenish the card and withdraw funds.
“This tool is a new channel for communication with customers and provides our customers with additional services and opportunities. So, in the future we plan to expand the functionality by introducing QR payments and partner cash-back, ”commented Roman Ageev, Chairman of the Board of NPO Payment Standard LLC (part of Obuv Rossii GC and the operator of the Arithmetic system).
GC "Shoes of Russia" Founded in 2003, has a headquarters in Novosibirsk and an office in Moscow. The main business area is the production and sale of footwear and related products. The company operates more than 640 stores (113 are franchised) under the brands Westfalika (a single-brand shoe store), Pedestrian (a multi-brand shoe supermarket), Rossita (a store for the whole family), Emilia Estra and Lisette (fashion shoe stores), as well develops brands of shoes and clothes for an active lifestyle S-tep, All.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
In accordance with the audited financial results of the group according to IFRS, in 2017, revenue amounted to 10,8 billion rubles, net profit - 1,31 billion rubles, EBITDA - 2,74 billion rubles.