In early May, the Obuv Rossii group of companies launched a pilot project to implement the payment of installment agreements and microloans through the services of Sberbank PJSC in Novosibirsk, including payment through the Sberbank Online Internet service.
Previously, Obuv Rossii customers who used installment payment and microloan services only had access to payment options such as making payments at store cash desks or wire transfers to the company’s bank account. After testing a new project in Novosibirsk, it will be launched across the entire Obuv Rossii group of companies.
“We try to keep up with the times, test and introduce new tools to improve service in our stores,” commented Igor Rodyushkin, deputy finance director of Obuv Rossii GK. - Thanks to the new service, our customers will have a large selection of payment options for the contract anywhere and at a time convenient for them. The development of additional services is one of the key activities of our company. It allows us to increase sales and profits, and also contributes to the growth of customer loyalty and brand awareness. ”
Now the list of possible payment methods for the company's customers has expanded significantly - they can use any of the tools of Sberbank PJSC: the Sberbank Online mobile application; Internet service Sberbank Online; ATMs and terminals of Sberbank PJSC; Bank branches. Also, the Auto Payment service will be available for customers - regular debit of funds in favor of Obuv Rossii GC from Sberbank's card automatically. An important advantage of these payment methods is the ability to see the amount of the planned payment for the current day.
The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale of footwear and related goods. Obuv Rossii develops five shoe chains: Westfalika (monobrand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe stores). also brands of casual-style footwear produced at its own factory in the city of Berdsk, Novosibirsk region (S-TEP, All.go, Pioneer of Arctic Travel). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. The company's revenue in 2016 under RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.