Shoe retail announced Black Friday
Shoe retailers hold Black Friday
The tradition of American retailers to announce sales on Friday after the Thanksgiving celebration is taking root in Russia. During the period from November 25 to November 27, discounts up to 80% were announced not only by global shoe brands and online stores, but also by many Russian shoe chains.
So, along with the brands Adidas, Vans, Puma, New Balance, Timberland, Deichmann, discounts on boots and ankle boots from the autumn-winter collection were announced by the Econika retail chain, as well as Respect and Mascotte shoe stores, the Fun Walking chain of children's shoe stores . Also, discounts on sneakers and shoes for an active lifestyle are announced in the Sportmaster chain of sporting goods stores, and the revived brand of Two Balls sneakers also sets minimum prices for their shoes from 1950 rubles. Black Friday is celebrated by the multi-brand online stores Wildberris, LaModa, KupiVip and others.
The announcement of sales for the players of the Russian shoe market is not only a marketing campaign that attracts new customers, it is often a forced decision. The current crisis turned out to be a serious test for Russian shoe retail, shoe consumption has declined significantly, so in many shoe stores you can see ads for discounts on shoes up to 25% at the beginning of the season.
The tradition of American retailers to announce sales on Friday after Thanksgiving is taking root in Russia. In the period from 25 to 27 November, discounts up to 80% were announced not only by global ...
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Which shoes will please your feet, and which will not?
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Indian footwear manufacturer Nuova Shoes presents its spring-summer 2023 collection at Euro Shoes
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Commercial Models for Outdoor Sneakers and Footwear Range
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CPM: development in a changing market
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New Russian shoe brands: AFOUR
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New Russian shoe brands: Mark Levillen
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The balance in the market will be determined by the availability of shoes
Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakersEconomic conditions have changed radically in recent months, but the full realization of the new reality will come later. For the time being, something continues to be done by inertia, on the basis of old stocks of components and materials, and production plans, current business tasks have not been canceled. Operational activities do not provide an opportunity to immerse ourselves in reflections on the uncertainty in which we find ourselves. About how much retail prices for shoes will grow, whether Russian manufacturers will be able to replace imported components and materials for shoes, what is dangerous for shoe companies parallel imports, about adjusting development plans, in an exclusive interview with SR, said the CEO of the Russian shoe company Unichel Vladimir DENISENKO.
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BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
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The psychological profile of the sales assistant
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Mistakes in the lighting of the sales area that spoil the impression of a shoe store
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WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
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The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
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The whole truth about Bayer. Who is he and how to become one?
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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