The tradition of American retailers to announce sales on Friday after the Thanksgiving celebration is taking root in Russia. During the period from November 25 to November 27, discounts up to 80% were announced not only by global shoe brands and online stores, but also by many Russian shoe chains.
So, along with the brands Adidas, Vans, Puma, New Balance, Timberland, Deichmann, discounts on boots and ankle boots from the autumn-winter collection were announced by the Econika retail chain, as well as Respect and Mascotte shoe stores, the Fun Walking chain of children's shoe stores . Also, discounts on sneakers and shoes for an active lifestyle are announced in the Sportmaster chain of sporting goods stores, and the revived brand of Two Balls sneakers also sets minimum prices for their shoes from 1950 rubles. Black Friday is celebrated by the multi-brand online stores Wildberris, LaModa, KupiVip and others.
The announcement of sales for the players of the Russian shoe market is not only a marketing campaign that attracts new customers, it is often a forced decision. The current crisis turned out to be a serious test for Russian shoe retail, shoe consumption has declined significantly, so in many shoe stores you can see ads for discounts on shoes up to 25% at the beginning of the season.