Tod's Italian shoe brand, best known for its moccasins, now seems to be famous for its cultural and educational activities. Tod's Group intends to fully cover the financial costs of the restoration of the Roman Coliseum by investing in the work of 25 million euros.
According to the website http://style.rbc.ru, the project includes eight stages. The president Tod's Diego Della Valle commented on the participation as follows: “Tod's company is associated in the world with real Italian quality, for us participation in this project is a real pride and at the same time a duty to maintain the country's image and authority, as well as its cultural heritage.”
The authorities of Rome claim that the Colosseum will not be closed to tourists for the duration of the work. Since it remains the most profitable brand not only in Italy but also in the world: at least six million people visit the amphitheater over the year.