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Shoe brand Premiata launched a clothing line
22.12.2021 549

Shoe brand Premiata launched a clothing line

For the first time in its more than 130-year history, the Italian footwear brand Premiata has decided to launch a collection of clothing. The idea of ​​its creation is an initiative of a new generation of brand owners of the Mazza family.

Thanks to Vincenzo Mazza and his sister Carlotta, the brand opens a new chapter in its history and launches a men's clothing collection, some items of which, however, are also suitable for women who prefer a brutal style.

“I was thinking about the wardrobe of a man I would call a city warrior. Above all, it requires multifunctional, structured and versatile garments for everyday use. All garments, from jackets to parkas and vests, are created in accordance with a gender-neutral concept, ”commented Vincenzo Mazza.

The collection is produced in Italy by La Rocca and will be sold in Europe, as well as in Japan, South Korea and the United States. The new clothing collection will also be on display at the upcoming Pitti men's fashion show in Italy. In addition to footwear and men's clothing collection, Premiata will present bags and backpacks.

For the first time in its more than 130-year history, the Italian footwear brand Premiata has decided to launch a collection of clothing. The idea of ​​its creation is the initiative of a new generation of family brand owners ...
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