Rieker
Shoe and clothing online retailers most felt the outflow of customers
21.08.2015 2294

Shoe and clothing online retailers most felt the outflow of customers

Since January 2015, the online trading market in Russia has reached 305 billion rubles. Compared with the first half of 2014, the growth rate was 28%, according to a study by Data Insight. The growth by a third is due to inflation: the weakening of the local currency and the jump in prices for goods increased the average bill by 19% to 4 200 rubles.

In turn, the number of purchases increased only by 8%. For six months, the Russians made up to 73 million orders.

In the segment of clothes and shoes, the sellers of which suffered more than others, we can notice an outflow of buyers. Fashion retailers lost up to 10% loyal audience compared to 2014 year. However, analysts make a reservation: some "were able to compensate for the decrease in traffic by a powerful, sometimes 1,5-2 times, increase in conversion." For example, according to a Kinnevik report, Lamoda’s turnover has nearly doubled over half a year (3,21 billion rubles).

Data for the second quarter are breaking records for the increase in the number of orders. Fixed rate 4% - the lowest over the past five years. At the beginning of the year, e-commerce was supported by the “old” prices for goods imported before the ruble depreciation, and “the desire of customers to invest the remaining ruble savings in durable goods”. In the second quarter, these factors have become irrelevant.

Since January 2015, the turnover of the online trading market in Russia has reached 305 billion rubles. Compared to the first half of 2014, the growth rate was 28%, according to the Data ...
5
1
Rating

Latest News

New Detmir stores opened in Belarus

Detsky Mir Group has opened two new stores in the Republic of Belarus. New stores of the Detmir chain were opened in Minsk and Gomel.
17.05.2021 120

New adidas + YEEZY silhouette arrives - YZY QNTM Flash Orange

The iconic adidas + YEEZY sneaker will hit the stores on May 22nd. The novelty is presented in a warm melange color with a predominance of red, which is complemented by monochrome black, gray and ...
17.05.2021 151

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 254

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 326

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 236
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning