Shoe openings
08.06.2012 1882

Shoe openings

A shoe network owned by ex-co-owners of Lenta hypermarkets will open 10 stores in St. Petersburg In June, the federal store chain will open a second store in St. Petersburg in the Rio shopping center, the first one is already working in the June shopping center. At least 10 points throughout the city will be added to them. This was said by Alexander Krepkikh, a leading development manager of the company Obuv Kom. The federal network of multi-brand shoe stores, which since 2010 opened more than 60 points throughout Russia, is owned by Dmitry Kostygin and August Meyer, former co-owners of the Lenta hypermarket chain in 40. Businessmen acquired a stake in this spring for $ 25 million. Dmitry Kostygin explains his decision to invest in cheap shoe stores as follows: “I chose not a shoe business, but a specific partner - this is Kirill Yavorovsky, a new generation entrepreneur.” According to SPARK-Interfax, Kirill Yavorovsky is a co-owner of Obuv Kom LLC, and in addition to the shoe business, it also owns RT Management CJSC. Dmitry Kostygin admitted that he and his partner are ready to invest in the optimal growth of the network to $ 100 million. It is planned that by the end of 2012 the network will double to 120 stores throughout Russia, including through stores open on franchising. According to Shoes Ob, franchised stores now account for 10% of the network. With development, priority is given to premises in large shopping centers, but we are also ready to open stores in street retail near the metro, says Alexander Krepkikh. The sales area of ​​the stores is 150-300 m2, the average investment in launching one point is 4 million rubles, and the payback period is one year. To take a strong position in the St. Petersburg market, a new network needs to be made considerable efforts, as competition has increased, and there are few suitable premises, experts warn. Petersburg is in second place after Moscow in terms of saturation with shoe networks. In recent 3 years, federal shoe chains have been actively expanding their presence here, while local players have long been firmly entrenched in the market, comments Natalya Pauli, deputy director of public relations at Obuv Rossii (Westfalika, Pedestrian brands) ) The leading company in the economy segment is CenterObuv. Also, the top ten largest shoe chains include Monroe, Unichel, Obuv Rossii, Respect, Econika. In Russia as a whole, the shoe market is growing at 10-12% per year. The development of new networks is hindered by the traditionally difficult real estate situation. In the shopping complexes of St. Petersburg, the supply of areas suitable for hosting a shoe store that has not yet been widely represented in the city is extremely limited. About it writes
A shoe network owned by ex-owners of Lenta hypermarkets will open 10 stores in St. Petersburg In June, the federal store chain will open a second store in St. Petersburg in ...

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