Golden Brand Award Winners Announced
15.11.2013 3176

Golden Brand Award Winners Announced

On November 11, the VIII Golden Brand National Franchise Award, established by EMTG in 2006, was presented in Moscow. The purpose of the Prize is to determine the most steadily developing franchise companies and their partners in Russia.

Since this year, new criteria for selecting winners have been introduced. The basis for determining the laureates of the award was the first professional rating of franchising companies, for the compilation of which the scoring formation methodology was used.

“The presence of fake franchises on the market, which burned many entrepreneurs, an increasing number of weak new franchisors, a low level of awareness of the essence of franchising, criteria for quality franchises and signs of counterfeiting - all this was the reason for the decision to create a professional rating of the most steadily developing franchise companies. I am confident that the rating will become a reliable tool for franchisees in choosing a franchisor partner, ”comments Ekaterina Soyak, CEO of EMTG, founder and organizer of the Golden Brand award.

The winner in the Golden Franchise nomination was the Invitro Independent Laboratory, and the 33 Penguin ice cream parlor was recognized as the Franchisor of the Year.

On November 11, the VIII Golden Brand National Franchise Award, established by EMTG in 2006, was presented in Moscow. The task of the Prize is to determine the most stable ...
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