Clothing and footwear became the best-selling goods on Avito in 2022.
The Avito online resale platform presented statistics on sales of various categories of goods for 2022, according to which the most popular on Avito were products from the Clothing, Shoes and Accessories category. Sales in this category in 2022 grew by 83% compared to the same period last year, Vedomosti cites Avito analysts.
In terms of the share of sales, women's clothing is in the lead - 40%, men's clothing amounted to 19%. The average purchase receipt in the category "Clothes, shoes and accessories" amounted to 3530 rubles. In the period from March to November, platform users actively bought goods from “brands that left Russia,” such as Zara, Massimo Dutti, Adidas, Nike, H&M, Rebook and others.
In the ranking of the most popular products, children's clothing and footwear are in second place, with sales growth of 46%. Children's products and toys were also popular, with sales of these products up 30%.
The online resale platform "Avito" presented statistics on sales of various categories of goods for 2022, according to which the most popular products on "Avito" were products from the category "Clothes, shoes and…
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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