One day without shoes passed 5 April
13.04.2011 5595

One day without shoes passed 5 April

In the annual action "One day without shoes", which is held by an American company TOM'S shoesThousands of people attended. 

The action is designed to remind all residents of developed countries how badly children without shoes need to live in developing countries. The organizers believe that you can’t imagine anything better than your own experience for such reminders. That is why they invite participants to take off their shoes for one day (or at least for a few hours), feel the stones, asphalt and sand of a big city with their heels and share with the network community their thoughts on the need for shoes for everyday life. Participants can not only walk without shoes through the city jungle, but also give a pair of shoes to a barefoot child from Ethiopia or Cambodia. To do this, it is enough to buy a pair of shoes in those stores that have joined the action: having sold you one pair of shoes that day, the second store will be sent to a charity fund. 

In 2010, during a similar campaign in 20 countries of the world, more than 1 million pairs of shoes were collected.

The idea of ​​the action came from the owner of the company TOM'S shoes Blake Maykoski. Traveling in Argentina, Maikoski met with a group of local residents who collected shoes for low-income children. He was inspired by this experience and made a goodwill gesture international.

According to him, the action brings its dividends for business as well. First, consumers tell their stories - and they become the best market researchers. Second, it is easier for an employer to attract and retain employees, because people want to be part of something big and important. Third, it's a great social marketing strategy for young entrepreneurs.

In many cities, store owners also joined the action. So, a shoe store Squash Blossom and bookstore Little Shop of Stories (Decatur, GA) offered 10% discount on purchases to those who come without shoes. 

Thousands of ...
5
1
Rating

Latest News

ECCO Opens Two ECCO.Kollektive Pop-Up Spaces in Moscow

In Moscow, two pop-up spaces have opened in the KM20 concept store on Stoleshnikov Lane and in the ECCO store in the Metropolis shopping center, where the limited collection of ECCO.Kollektive is presented, a project that the Danish shoe brand ECCO is developing in…
08.11.2024 17

36th International Footwear and Accessories Fair Gafshoes to be held in Gaziantep in December

The exhibition will feature more than 300 exhibitors and about 1000 brands of home footwear, leather goods and accessories.
08.11.2024 59

Coccinelle introduces a new bag and a new logo

C-ME is the name of the new bag from the Italian luxury brand of shoes, bags and accessories Coccinelle. The central element of the design is the new brand logo, the letter…
07.11.2024 135

With Trump's victory, Americans' spending on shoes could increase by $10,7 billion a year

Following the release of information about the preliminary results of the US elections and the likely victory of Donald Trump, the National Retail Federation of the States hastened to warn about what this could mean for the American footwear industry and for…
06.11.2024 176

British department store Selfridges is going through a difficult period

Pre-tax losses at luxury department store Selfridges owner Cambridge Retail Group Holding Limited more than doubled to £340,3m in the year to 3 February 2024, up from £126,2m in the…
06.11.2024 195
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning