Rieker
One day without shoes passed 5 April
13.04.2011 4044

One day without shoes passed 5 April

In the annual campaign “One Day Without Shoes”, held by an American company TOM'S shoesThousands of people attended.

The action is designed to remind all residents of developed countries how badly children without shoes need to live in developing countries. The organizers believe that you can’t imagine anything better than your own experience for such reminders. That is why they invite participants to take off their shoes for one day (or at least for a few hours), feel the stones, asphalt and sand of a big city with their heels and share with the network community their thoughts on the need for shoes for everyday life. Participants can not only walk without shoes through the city jungle, but also give a pair of shoes to a barefoot child from Ethiopia or Cambodia. To do this, it is enough to buy a pair of shoes in those stores that have joined the action: having sold you one pair of shoes that day, the second store will be sent to a charity fund.

In 2010, during a similar campaign in 20 countries of the world, more than 1 million pairs of shoes were collected.

The idea of ​​the action came from the owner of the company TOM'S shoes Blake Maykoski. Traveling in Argentina, Maikoski met with a group of local residents who collected shoes for low-income children. He was inspired by this experience and made a goodwill gesture international.

According to him, the action brings its dividends for business. First, consumers tell their stories - and they become the best market researchers. Secondly, it is easier for the employer to attract and retain employees, because people want to be part of something big and important. Thirdly, this is an excellent social marketing strategy for young entrepreneurs.

In many cities, store owners also joined the action. So, a shoe store Squash Blossom and bookstore Little Shop of Short Stories (Decatur, GA) offered 10% discount on purchases to those who come without shoes.

Thousands of people took part in the annual “One Day Without Shoes” campaign, organized by the American company TOM'S shoes.
5
1
Rating
Midinblu

Latest News

Landlords will be required to provide retail deferred payments

The Ministry of Economy has developed a draft decree of the Government of the Russian Federation, which approves the procedure for granting a deferral of rent, Kommersant writes.
07.04.2020 178

Retailers appealed to the President and the Government for support

Russian retail companies in the non-food sector sent a letter to Russian President Vladimir Putin and Russian Prime Minister Mikhail Mishustin aleatherg for business support in the current crisis.
07.04.2020 175

MBT Shoes responded to quarantine

The Russian online store of the Swiss brand of physiological shoes MBT continues to operate during the quarantine period. On the basis of two MBT stores in Moscow, points for issuing orders have opened, the site offers contactless services ...
06.04.2020 106

Tamaris included a line of sneakers in the fall-winter 2020/21 collection

The German brand of women's shoes Tamaris does not forget about today's sport-chic style and has included feminine and bright sneakers Tamaris Fashletics in its collection of the fall-winter 2020/21 season.
04.04.2020 441

Swims released knitted tops

The Norwegian brand of rubber shoes Swims continues to produce shoes made of non-rubber materials. Rather, the sole is still rubber, and the upper part of the women's Swims Breeze Tennis Knit sneakers is made of knitted fabric.
04.04.2020 300
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning