Rieker
One day without shoes passed 5 April
13.04.2011 4825

One day without shoes passed 5 April

In the annual action "One day without shoes", which is held by an American company TOM'S shoesThousands of people attended. 

The action is designed to remind all residents of developed countries how badly children without shoes need to live in developing countries. The organizers believe that you can’t imagine anything better than your own experience for such reminders. That is why they invite participants to take off their shoes for one day (or at least for a few hours), feel the stones, asphalt and sand of a big city with their heels and share with the network community their thoughts on the need for shoes for everyday life. Participants can not only walk without shoes through the city jungle, but also give a pair of shoes to a barefoot child from Ethiopia or Cambodia. To do this, it is enough to buy a pair of shoes in those stores that have joined the action: having sold you one pair of shoes that day, the second store will be sent to a charity fund. 

In 2010, during a similar campaign in 20 countries of the world, more than 1 million pairs of shoes were collected.

The idea of ​​the action came from the owner of the company TOM'S shoes Blake Maykoski. Traveling in Argentina, Maikoski met with a group of local residents who collected shoes for low-income children. He was inspired by this experience and made a goodwill gesture international.

According to him, the action brings its dividends for business as well. First, consumers tell their stories - and they become the best market researchers. Second, it is easier for an employer to attract and retain employees, because people want to be part of something big and important. Third, it's a great social marketing strategy for young entrepreneurs.

In many cities, store owners also joined the action. So, a shoe store Squash Blossom and bookstore Little Shop of Stories (Decatur, GA) offered 10% discount on purchases to those who come without shoes. 

Thousands of ...
5
1
Rating

Latest News

Fila collaborates with Haider Ackermann

South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,…
02.12.2022 143

Pakistan ramps up shoe exports

Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)…
02.12.2022 149

On Black Friday, Wildberries sold goods for 106 billion rubles.

The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost…
01.12.2022 251

Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.

As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through…
30.11.2022 288

The sports industry from equipment and materials to collections of ready-made clothes and shoes - at the Sport Casual Moscow exhibition

From January 16 to January 18, 2023 in Moscow, in the Izmailovo Hotel, the XVI exhibition-presentation SPORT CASUAL MOSCOW of sports, casual and tourist clothing, shoes, accessories, as well as technologies, materials and equipment for their…
30.11.2022 369
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning