Rieker
One day without shoes passed 5 April
13.04.2011 4324

One day without shoes passed 5 April

In the annual action "One day without shoes", which is held by an American company TOM'S shoesThousands of people attended. 

The action is designed to remind all residents of developed countries how badly children without shoes need to live in developing countries. The organizers believe that you can’t imagine anything better than your own experience for such reminders. That is why they invite participants to take off their shoes for one day (or at least for a few hours), feel the stones, asphalt and sand of a big city with their heels and share with the network community their thoughts on the need for shoes for everyday life. Participants can not only walk without shoes through the city jungle, but also give a pair of shoes to a barefoot child from Ethiopia or Cambodia. To do this, it is enough to buy a pair of shoes in those stores that have joined the action: having sold you one pair of shoes that day, the second store will be sent to a charity fund. 

In 2010, during a similar campaign in 20 countries of the world, more than 1 million pairs of shoes were collected.

The idea of ​​the action came from the owner of the company TOM'S shoes Blake Maykoski. Traveling in Argentina, Maikoski met with a group of local residents who collected shoes for low-income children. He was inspired by this experience and made a goodwill gesture international.

According to him, the action brings its dividends for business as well. First, consumers tell their stories - and they become the best market researchers. Second, it is easier for an employer to attract and retain employees, because people want to be part of something big and important. Third, it's a great social marketing strategy for young entrepreneurs.

In many cities, store owners also joined the action. So, a shoe store Squash Blossom and bookstore Little Shop of Stories (Decatur, GA) offered 10% discount on purchases to those who come without shoes. 

Thousands of ...
5
1
Rating

Latest News

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 21

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 22

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 33

Expo Riva Schuh announced the dates of the summer exhibitions

The 95th Expo Riva Schuh and the 6th Gardabags, dedicated to the 2022 spring / summer collections, will be held at the Riva del Garda exhibition center from 18 to 20 July, a month later than ...
21.04.2021 172

Reseller sites LUXXY, themarket and commission WantHerDress announce merger

The Russian clothing and footwear reselling marketplace LUXXY has acquired an online site for the resale of themarket items, as well as the WantHerDress commission store with wardrobes of stars and ...
21.04.2021 149
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning