Okhotny Ryad and Evropeisky reinforced security
Street riots deprived customers of shops located in Moscow on Manezhnaya Square and Kievsky Railway Station Square. Shopping centers "Okhotny Ryad" and "Evropeyskiy", which in the last two to three weeks of December make about 25% of annual revenue, are forced to close at 16-18 pm. This is reported by the site arendator.ru... As the Sela store, located in Evropeyskiy, said, towards the end of the day, a loudspeaker announced the impending evacuation of visitors and staff, and after that, representatives of the administration of the shopping center called all the stores of the complex in addition. But since it became known about the upcoming promotion in advance, there were not many buyers in the shopping center. The Pull & Bear store reported that revenue for the daytime did not exceed 10 thousand rubles, although on ordinary days by six in the evening it is three times more. The manager of the Okhotny Ryad shopping center, Andrei Sukhov, said that on Saturday there were even more buyers inside the complex, as many were waiting out the riots there. On Monday, according to the manager, the center was closed from 16 pm to 22 pm. Retailers working in Okhotny Ryad experienced a drop in sales. If the unrest drags on, stores in the center of Moscow could suffer serious losses. According to Aleksey Mogila, director of the retail real estate department at Penny Lane Realty, the hourly revenue of all European operators is 3,94 million rubles, and in Okhotny Ryad - 1,37 million rubles. taking into account the December surcharge. Thus, the total losses could have already amounted to about 32 million rubles. "If the authorities and the media do not sow panic and escalate the situation, then business will get off with small losses," said Andrei Sukhov. "Otherwise, the losses may be substantial." In any case, the administration of shopping centers has already strengthened security and the centers have switched to full-fledged operation.
Street riots deprived customers of shops located in Moscow on Manezhnaya Square and Kievsky Square ...
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Fashion Week takes place in Moscow
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How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
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How to create selling visual content for online based on the identified unique selling proposition?
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
