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Online Perspectives
16.10.2012 1999

Online Perspectives

In 2015, Russians will spend 1 billion rubles on online purchases.

By 2014, the number of Internet users will grow to 93,2 million (in 2009 it was 53,3 million). Network penetration by 2015 will amount to 78,1%. Retail trade turnover will grow 1,5 times - from 19,1 trillion to 28,8 trillion rubles, while the e-commerce market will be, according to various estimates, from 652 to 908 billion rubles. The audience of social networks in Russia will grow 1,5 times in two years - up to 76 million people.

In 2013, the number of users accessing the Internet from desktops and mobile devices is equal.

In Russia, the top ten online stores are Yulmart, Citylink, Utkonos, Exist.ru, KupiVip.ru, Ozon.ru, Otto, Holodilnik.ru, Wildberries.ru, Komus.

And the top 80 world largest companies in the e-commerce market included such representatives of fashion retail as Asos (UK), LojasRenner (Brazil), Marks & Spencer (UK), MonnariTrade (Poland), Next (UK), OttoGroup (Germany), VistulaGroup (Poland), Yoox (Italy), Zodiac (India), TSUM (Russia).

These are the results of a new study "Modern trends in the development of online retail in facts and figures", prepared by the Center for Strategic Research Enter.ru in October this year.

One of the key conclusions that it makes sense to pay attention to is how customer behavior will change. In the future, they will begin to make a purchasing decision based on reviews, comments, recommendations, video reviews. Buyers are not ready to overpay for premium, they focus on the brand, convenience, time and cost savings.

The online store of the future will adapt to the customer. This means that the degree of data protection will grow, the connection of stores with geo services, mobile applications, and household appliances. The stores will compete not for price, but for service, usability, convenience, and the interface will be adjusted for each user. Databases and recommendation algorithms will be greatly developed. Online stores will become multi-format, offline and online will begin to intersect.

The main drivers of e-commerce growth: the growth of Internet penetration, an increase in the time spent by users on the network, the development of online lending, the development of remote payment methods, state regulation in the field of acquiring, VAT differentiation for non-cash payments, legislative consolidation of the terms “Internet commerce” and “Internet -shop ”, development of standards and self-regulation, revitalization of housing construction after the crisis of 2008-2009. with an increase of 6-8% per year, an increase in disposable and real income of the population, an increase in the share of the middle class, a decrease in unemployment, young people who grew up with the Internet are used to shopping online.

Potential barriers that hinder the development of Internet commerce include: a shortage of vacant warehouse space, significant delivery times even to large cities, a low level of security of personal data, uncertainty about the reliability of the seller, the complexity of the exchange operations with cashless payments (up to 30 days) , annual birth rate in 2009-2011 less than 1% and continue to decline amid a general population decline.

Based on materials from the site analpa.ru.

In 2015, Russians will spend 1 billion rubles on online purchases. By 2014, the number of Internet users will grow to 93,2 million (in 2009 it was 53,3 million). Network Penetration by 2015 ...
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