Online shoppers satisfied
11.06.2013 3702

Online shoppers satisfied

Customer satisfaction with online shopping online has risen to the highest level since the 2008 of the year, when eCustomerServiceIndex first began measuring it.

From July last year to January this year, the satisfaction rate rose to 83,4%, while in July 2009 it was 76,7%.

Derek Eccleston, commercial director of eDigitalResearch, explained this by the fact that there are now very strong changes in the behavior of Internet users due to the craze for tablets and smartphones. This has also been noticed by the salespeople who continue to invest time and money in improving their stores. Nevertheless, 23% of those surveyed indicated that they would like a better quality of service, in particular, faster delivery. Another 17% said that a quicker customer support response could help them speed up the purchase process. 40% of respondents believe that online stores in general need to improve their support services, for example, make it possible to communicate with consultants by voice, connect additional phone lines.

Andy Mulcahy, Head of Communications at IMRG, noted that given the amount of time and effort retailers spend on developing their own businesses, there is nothing surprising in the increase in customer satisfaction. At the same time, he assured that in the face of constantly changing requirements of modern buyers, companies should not be complacent and stop there.

Customer satisfaction when shopping in online shopping online stores rose to the highest level since 2008 of the year when this indicator first started ...

Latest News

Ronnie Fieg turned Clarks loafers into sandals

The ongoing collaboration between Clarks and Kith sees the British moccasin brand launch two new sandal styles for spring/summer 2024. The new Ridgevale and Brixham silhouettes are available in four colourways...
20.05.2024 219

Chinese children's clothing and footwear brand Balabala opens stores in Russia

The first store in Russia of the Chinese brand of children's clothing and shoes Balabala opened in St. Petersburg, in the Galereya shopping center. It is planned to open Balabala branded stores in Moscow by the end of 2024, writes...
20.05.2024 246

Interest in retail real estate in residential areas is growing in St. Petersburg

According to NF Group in St. Petersburg, optimal occupancy of commercial space in business class residential complexes is achieved two years after the building is commissioned…
19.05.2024 195

Street Beat opened a third store in Krasnodar

A new store of the multi-brand sports clothing and footwear network Street Beat opened in Krasnodar, in the Oz Mall shopping and entertainment complex. It became the third Street Beat store in the city and the 65th store in the retail chain. In 2024, the retail owner, Inventive Retail...
17.05.2024 403

New Wales Bonner x adidas collaboration coming out

London-based designer Grace Wallace Bonner has once again taken a hand in transforming the iconic silhouette of the German Adidas brand's Samba sneakers. The latest Wales Bonner x adidas collaboration will feature two new sneaker silhouettes and a new version...
17.05.2024 551
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning