A study of the Russian Internet market, which is carried out annually by InSales specialists, showed that Internet trading in Russia continues to develop rapidly. In 2012, consumer spending on online purchases increased by 36% compared to 2011 and amounted to 350,6 billion rubles.
The total volume of the Russian Internet market in 2012 amounted to 350,6 billion rubles (+ 36% compared to 2011). The category “Clothes and footwear” ranks second in terms of the number of requests after “Electronics and household appliances”. The clothing and footwear segment in 2012 accounted for 60,1 billion rubles.
Among online stores, the leading position is occupied by Ozon. The sales of Wildberries and Lamoda increased.
According to the forecast of InSales analysts, in 2013 the Russian Internet market will grow at approximately the same pace as before - 35-40% per year. In their opinion, the assumptions about a possible slowdown in the development of Internet commerce are incorrect. Timofey Gorshkov, director of InSales, notes that the increasing influence of international online stores on the Russian market will lead to an intensification of competition. Despite this, Russian companies have every chance to maintain their leading positions, provided that the logistics issues, assortment selection and the development of marketing campaigns that take into account Russian realities are developed.