The online store westfalika.ru offers its customers to use the bonus card of the convenient shopping club "Arithmetic" from the end of July. In the near future, the discount program will work in other online stores of the Obuv Rossii group of companies.
Previously, the Arithmetic card could be obtained only when you make a purchase in traditional stores owned by the company. Now, customers who are not yet members of the Arithmetic convenience shopping club and who are purchasing goods for the first time in the Westfalika.ru online store will be able to receive an Arithmetic card if they choose to pick it up from a retail outlet. In the future, it will be possible to draw up a card for delivery by courier services. New members of the Arithmetic Club will have access to all the services that are part of the program.
“We hope that buyers of the online store will appreciate the convenience and benefits of shopping with the Arithmetica card,” comments Roman Ageev, Chairman of the Board of NPO Payment Standard (Central Bank of Russia license for transfers without opening an account No. 3530-K dated January 28 2015, operator of the payment system "Arithmetika", part of the GC "Obuv Rossii"). - We are constantly working to expand the possibilities of using the card. Today the following services are available to users of the Arithmetica system: making payments and transfers around the world, paying for services at the checkout, using an electronic wallet, receiving discounts and bonuses from partner stores. "
The financial services system "Arithmetika" appeared on the market in June 2015. First, the service of accepting payments at the checkout in Obuv Rossii stores was introduced. In February 2016, a new service for buyers - an electronic wallet - was launched on the basis of Arithmetica. In June 2016, the project was completed to include Arithmetica in the international payment system MasterCard, and the issue of prepaid Arithmetica cards with an attached electronic wallet began. As of today, the Arithmetika partner network has more than 500 retail outlets (including Obuv Rossii stores), more than 600 thousand cards have been issued.
The Obuv Rossii group of companies was founded in 2003 and is one of the five largest footwear retailers in the country. The head office is located in Novosibirsk. The main business areas of the group are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii is developing five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group an 'A +' credit rating (very high level of creditworthiness), the third sublevel, with a stable outlook. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.