St. Petersburg Internet retailer Yulmart has allocated a separate online storefront for the sale of clothing, shoes and accessories thelabels.ulmart.ru
The online store will operate as an outlet for fashion brands, including Pinko, Calvin Klein, Just Cavalli, Versace, Liu Jo. The consumer will be able to buy clothing and footwear from the previous collections of luxury and premium brands on the website, with a discount of 30 to 80%. Already, the site contains about 4 products.
The innovation of the trading platform is the Virtusize system, which allows the client to compare the size of the ordered item with his own clothes or shoes. Yulmart expects this system to reduce the number of purchase returns by 60%.
So far, the new online showcase serves only residents of St. Petersburg and the Leningrad Region. But in the future, the service will be available to customers throughout Russia.
Ulmart.ru is a new generation Internet platform where a wide range of products is presented - about 120 thousand SKUs: from ultra-modern ultrabooks, smartphones and household appliances to car tires, motor oils, baby products and household goods. Yulmart has over 400 representative offices (fulfillment centers and Yulmart Outpost points of delivery) in more than two hundred cities in Russia.