Rieker
Oodji will start selling shoes
26.10.2011 3274

Oodji will start selling shoes

In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of ​​40 sq. m. The first of them should start working next August. The network operating company August is now recruiting premises, as well as designers and factories to place orders. Shoes will also be sold in the existing Oodji stores, which now specialize in women's and men's clothing (the network has about 400 own and franchised outlets).

According to the head of one of the Russian clothing chains, launching his own shoe line will cost Oodji at least $ 3 million. August will not be informed whether shoe stores will open under a separate brand.

According to estimates by the National Shoe Union, in 2010, the shoe market in Russia amounted to 10-12 billion dollars. Daria Yadernaya, director of analytics for markets in Russia and the CIS, Esper Group, believes that shoe sales will grow by 18% over the next four years. The clothing market, according to experts, is growing more slowly - only at 4-8% per year.

Nevertheless, shoe lines in clothing stores usually just complement the main assortment, not being a source of profit, emphasizes Nuclear. Even in the largest European networks, the target audience, ready to purchase clothes at affordable prices, does not always buy shoes from the same cheap materials. About this writes Kommersant.

There is no information on the launch of a new project on the company's official website yet.

Let's remind that one of the St. Petersburg companies? Malone Fashion Group has already announced a similar strategy for diversifying formats and launching a co & beauty network, which sells shoes and jewelry.

As of October 1, 2011, Melon Fashion Group operates 61 co & beauty stores: 43 stores in Russia and 15 in Ukraine.

In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of ​​40 sq. m. The first of them should start working in the next ...
5
1
Rating

Latest News

Shoe designer Bruno Frisoni relaunches his own brand

In Paris, a new collection of the Bruno Frisoni brand for women was presented. The launch of the collection marks the return of the Bruno Frisoni brand to the fashion world. Frisoni launched his own brand back in 2000, but was forced to close ...
05.07.2022 60

In Germany, there is a decrease in consumer activity in fashion retail

Despite the lifting of coronavirus restrictions in February, Germany has seen a downward trend in the retail sales index in the categories of textiles, clothing and footwear, writes Worldfootwear.com. Negative impact on consumer activity…
05.07.2022 77

Aizel suspends work in Russia

The Russian online store of luxury fashion brands Aizel is forced to suspend its work in Russia due to logistics problems that appeared with the introduction of anti-Russian sanctions, The Blueprint writes in its telegram channel with…
04.07.2022 75

Alexander Rogov became the face of the Ozon advertising campaign in the fashion category

After participating in an advertising campaign for the Russian shoe chain Kari this spring, stylist and TV presenter Alexander Rogov will appear in an Ozon advertisement. As part of cooperation with Ozon, he will take part in federal advertising campaigns, SMM integrations, in…
04.07.2022 152

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 282
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning