Oodji will start selling shoes
In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of 40 sq. m. The first of them should start working next August. The network operating company August is now recruiting premises, as well as designers and factories to place orders. Shoes will also be sold in the existing Oodji stores, which now specialize in women's and men's clothing (the network has about 400 own and franchised outlets).
According to the head of one of the Russian clothing chains, launching his own shoe line will cost Oodji at least $ 3 million. August will not be informed whether shoe stores will open under a separate brand.
According to estimates by the National Shoe Union, in 2010, the shoe market in Russia amounted to 10-12 billion dollars. Daria Yadernaya, director of analytics for markets in Russia and the CIS, Esper Group, believes that shoe sales will grow by 18% over the next four years. The clothing market, according to experts, is growing more slowly - only at 4-8% per year.
Nevertheless, shoe lines in clothing stores usually just complement the main assortment, not being a source of profit, emphasizes Nuclear. Even in the largest European networks, the target audience, ready to purchase clothes at affordable prices, does not always buy shoes from the same cheap materials. About this writes Kommersant.
There is no information on the launch of a new project on the company's official website yet.
Let's remind that one of the St. Petersburg companies? Malone Fashion Group has already announced a similar strategy for diversifying formats and launching a co & beauty network, which sells shoes and jewelry.
As of October 1, 2011, Melon Fashion Group operates 61 co & beauty stores: 43 stores in Russia and 15 in Ukraine.
In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of 40 sq. m. The first of them should start working in the next ...
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What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
The balance in the market will be determined by the availability of shoes
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OR Group failed to fulfill obligations on early redemption of bonds
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We bring to your attention the Italian home slippers AXA SHOES.
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Turkish brands Liba Shoes and GUERO on EURO SHOES
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