Rieker
Oodji will start selling shoes
26.10.2011 3083

Oodji will start selling shoes

In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of ​​40 sq. m. The first of them should start working next August. The network operating company August is now recruiting premises, as well as designers and factories to place orders. Shoes will also be sold in the existing Oodji stores, which now specialize in women's and men's clothing (the network has about 400 own and franchised outlets).

According to the head of one of the Russian clothing chains, launching his own shoe line will cost Oodji at least $ 3 million. August will not be informed whether shoe stores will open under a separate brand.

According to estimates by the National Shoe Union, in 2010, the shoe market in Russia amounted to 10-12 billion dollars. Daria Yadernaya, director of analytics for markets in Russia and the CIS, Esper Group, believes that shoe sales will grow by 18% over the next four years. The clothing market, according to experts, is growing more slowly - only at 4-8% per year.

Nevertheless, shoe lines in clothing stores usually just complement the main assortment, not being a source of profit, emphasizes Nuclear. Even in the largest European networks, the target audience, ready to purchase clothes at affordable prices, does not always buy shoes from the same cheap materials. About this writes Kommersant.

There is no information on the launch of a new project on the company's official website yet.

Let's remind that one of the St. Petersburg companies? Malone Fashion Group has already announced a similar strategy for diversifying formats and launching a co & beauty network, which sells shoes and jewelry.

As of October 1, 2011, Melon Fashion Group operates 61 co & beauty stores: 43 stores in Russia and 15 in Ukraine.

In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of ​​40 sq. m. The first of them should start working in the next ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Vietnam COVID-19 outbreak could affect shoe exports

Stringent isolation measures to quell the COVID-19 outbreak in Vietnam threaten to lead to a drop in footwear exports in the second half of 2021. Companies like Nike are already facing supply chain disruptions, writes ...
04.08.2021 49

Zalando continues to expand its operations in Eastern Europe

Germany's largest online platform for the sale of footwear, apparel and fashion accessories, Zalando, continues to expand into Eastern European markets. After the company entered the markets of Lithuania, Slovakia and Slovenia at the beginning of the year, today ...
04.08.2021 52

Crocs collaborates with Chinese brand Sankuanz

Crocs collaborated with the Chinese fashion brand, a regular at Fashion Weeks, Sankuanz to launch a collection of three unique pieces. It was created in the concept of Shoes for Shoes from ...
04.08.2021 60

In the first half of 2021, the number of purchases in traditional retail grew by 69%

According to analysts from Russian Standard Bank, who analyzed purchasing activity for cards of all banks in its acquiring network, by the end of the first half of 2021, the number of purchases in traditional retail increased by ...
03.08.2021 297

Ara Shoes changes the image and chooses the sport

German comfort footwear brand Ara Shoes has taken a landmark turn in design over the past year with a new line of sporty footwear. The new Energystep line is distinguished by bright colors, it is focused on more ...
03.08.2021 347
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning