Oodji will start selling shoes
In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of 40 sq. m. The first of them should start working next August. The network operating company August is now recruiting premises, as well as designers and factories to place orders. Shoes will also be sold in the existing Oodji stores, which now specialize in women's and men's clothing (the network has about 400 own and franchised outlets).
According to the head of one of the Russian clothing chains, launching his own shoe line will cost Oodji at least $ 3 million. August will not be informed whether shoe stores will open under a separate brand.
According to estimates by the National Shoe Union, in 2010, the shoe market in Russia amounted to 10-12 billion dollars. Daria Yadernaya, director of analytics for markets in Russia and the CIS, Esper Group, believes that shoe sales will grow by 18% over the next four years. The clothing market, according to experts, is growing more slowly - only at 4-8% per year.
Nevertheless, shoe lines in clothing stores usually just complement the main assortment, not being a source of profit, emphasizes Nuclear. Even in the largest European networks, the target audience, ready to purchase clothes at affordable prices, does not always buy shoes from the same cheap materials. About this writes Kommersant.
There is no information on the launch of a new project on the company's official website yet.
Let's remind that one of the St. Petersburg companies? Malone Fashion Group has already announced a similar strategy for diversifying formats and launching a co & beauty network, which sells shoes and jewelry.
As of October 1, 2011, Melon Fashion Group operates 61 co & beauty stores: 43 stores in Russia and 15 in Ukraine.
In 2012, the Oodji chain of stores will start opening its own shoe stores with an area of 40 sq. m. The first of them should start working in the next ...
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The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40
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Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
La Pinta is a participant of the February Euro Shoes exhibition
The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022.
Instagram and the shoe business: how to make your account a seller?
Today, no one argues about the need to develop a brand on social networks. Every regional shoe store has its own Instagram account, not to mention the big federal players. But having an account does not guarantee sales. In order for your account to start selling, it is important to avoid mistakes and follow some rules. SR expert Maria Gerasimenko analyzes the most common mistakes that prevent effective work on Instagram and gives recommendations on how to improve the indicators of the SMM direction.
Viber and Facebook messenger: business opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix that effectively works at all stages of the marketing funnel. Messengers allow you to comprehensively solve a variety of brand tasks - from building brand knowledge to retaining an audience and automating many business processes. In this article, we talk about the features of Viber and Facebook Messenger.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Rieker commended the high professionalism of the Euro Shoes organization
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Extremist buyers. Who are they and how to work with them?
The topic of interaction between the buyer and the seller has been studied since the beginning of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - consumer extremism. Elena Vinogradova, SR expert in sales and purchasing in the fashion business, shares her thoughts and gives recommendations on how to interact with extremist buyers.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Assortment of bags, belts and gloves for fall-winter 2021/22
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Eksposhoes fashion footwear exhibition starts in less than a month in Antalya!
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Technical aspects of display space and current trends in its design
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The psychological profile of the sales assistant
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Directions in the style of clothing and footwear that will remain in fashion for a long time
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Crocs releases collaboration with Little Big
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
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Hermes spring'21 clogs are in high demand
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Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
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Instagram content ideas
The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting to such pages, you quickly scroll through them, and if you suddenly subscribe, then unsubscribing in the shortest possible time is inevitable. In this article, SR expert Elena Vinogradova decided to move away from theory and share practical cases that she liked from a professional and consumer point of view.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
