One of the leading real estate consulting agencies in Russia, Colliers International LLC (formerly the Russian division of the international agency Colliers International) continues to operate in the country under the new Nikoliers brand. The rebranding of the company includes a change of name, logo, as well as a transition to a new website.
Our main task was not only to make a concise and recognizable brand in the real estate market, but also to maintain the continuity of the name under which we have been successfully developing our business in Russia for 28 years, the consulting agency says in a press release. - Our company took an active part in the formation of the professional real estate market in Russia, laid down the highest standards of work based on international experience and best local practices, and also created the strongest team of professionals.
Nikoliers is a combination of our old brand and the name of the company's managing partner, Nikolai Kazansky, who is a recognized leader in the real estate market. The previous brand of the company - Colliers - is the name of its founder. We did not deviate from traditions and decided to maintain continuity not only in the formation of the name, but also in its sound.
“Today I am pleased to present you our new brand, in the development of which the whole team took part. I note that despite the large number of different options (there were more than 200), many employees expressed a desire that the new name be associated either with our previous brand or with my first and last name. Given the desire to maintain continuity, to have consonance with both Colliers and the name, to have an association with Russia and at the same time sound international, we have integrated the chosen version of the name into our updated logo and received our new brand name! And despite the fact that we have changed our name and logo, our values, namely freedom, responsibility, fairness, entrepreneurial spirit and fun, remain unchanged,” says Nikoliers Managing Partner Nikolai Kazansky.
Note that the Shoes Report, like other business media, regularly publishes analytics data on the commercial real estate market from the Nikoliers team.
Nikoliers is a Russian consulting company of a full cycle in the segment of commercial and residential real estate. The company began its activities in Russia in 1994 as a representative of the international brand Colliers. The company took an active part in the formation of the professional real estate market in Russia and laid down the highest standards of work based on the best international and local practices. On March 7, 2022, the company withdrew from the Colliers international network and continued to work in Russia under an independent brand. Since April 21, 2022, the company has been operating under the Nikoliers brand. To date, over 600 employees work in Nikoliers offices in Moscow, St. Petersburg and separate divisions.
Nikoliers specialists provide a full range of professional services to tenants, owners of commercial real estate and investors throughout Russia. Services include strategic consulting and real estate sales and leasing services, global enterprise client solutions, investment sales, project management and effective workspace planning, property management, consulting, valuation, and specialized market research.
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