Pantone Institute named the main color of the upcoming 2020 year. It will be the classic blue (Classic Blue, 19-4052).
Deep blue, according to Pantone Institute Executive Director Leatrice Leysman, helps to alleviate anxiety, expresses reliability, increases confidence. “The muffled dark blue tells people that the day is coming to an end and it is time to seek refuge, peace. This is one of the main reasons why people experience a sense of stability and constancy towards him, ”she says.
It is worth noting that in shoe design, blue has long been one of the most popular, but inferior to black and white.
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