The OR Group (Obuv Rossii Group of Companies) and the logistics operator Cainiao Network, a member of the Alibaba Group, have signed a cooperation agreement that kicks off the development of the Cainiao checkpoint chain (serving AliExpress orders) in Russia.
At the initial stage, checkpoints will be located in 98 outlets of OR Group in cities such as Novosibirsk, Yekaterinburg, Krasnoyarsk, Omsk, Tyumen, Kazan, Nizhny Novgorod, Chelyabinsk and Ufa, during the year the number of checkpoints can be increased to 200. In press OR Group's release notes that Qingyao has become the first OR Group's partner to place parcel terminals in its chain stores. At the same time, since 2018, the former Obuv Rossii has been developing a project of partner points for issuing orders. Currently, the company delivers goods to 12 partners who sell their products online to the points of issue located in its stores. More than 2300 pickup points operate in the chain stores.
"Footwear of Russia is one of the largest sellers in the local segment of AliExpress, actively uses the logistics services of Tsainyao, which is why it was decided to start the regional development of the postamat network on the basis of OR Group," notes Ksenia, Head of Strategic Development of the postamat network of Tsainyao in Russia Kiyantsev. - Our parcel terminals will become a point of attraction for online shoppers, also because the category of clothing and footwear is in the top 5 in terms of deliveries to Russia. In addition, the expansion of the post-checkpoint network at the expense of Obuv Rossii stores will help us to reduce the average delivery time to the most important cities in the country. "
OR Group continues to expand its partners in the PVZ project. For 12 months of 2020, the company delivered more than 1,2 million parcels through stores. In December, the traffic of customers who come for online affiliate orders accounted for 20,6% of the total store traffic, and the conversion to purchase of such customers reached 5,3%. By the end of 2021, the group plans to increase the volume of delivery of parcels to 500 thousand per month.
OR Group (Obuv Rossii group of companies) was founded in 2003, has its headquarters in Novosibirsk and an office in Moscow. The company operates 839 stores (175 are franchised) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, as well as develops footwear and clothing brands for an active lifestyle S-tep, all.go and Snow Guard, owns two footwear factories in the Novosibirsk region. In 2019, the group's revenue amounted to RUB 13,7 billion, net profit - RUB 1,7 billion, EBITDA - RUB 3,6 billion.