The organizers of the Italian shoe exhibition MICAM are summing up the results of the event, which took place in the traditional Milan format at the Fiera Milano Rho exhibition complex from September 19 to 21, and note the high attendance and activity of buyers.
This year, the MICAM international footwear fair was held in synergy with two other significant events for the fashion industry - the Mipel leather goods and accessories exhibition and the Haut-à-Porter One Milano Special Featured by Micam. This alliance, according to the chairman of Assocalzaturifici and Micam Milano, Siro Bardona, allowed to attract maximum attention to the event from the professionals of the fashion industry.
735 companies became exhibitors of three events. During the three days of the exhibitions, a total of 22 visitors interacted with their participants. The return to the live format was greeted with enthusiasm by both parties, brand representatives and buyers were happy to meet again in person and close deals.
“This edition marks our 'renaissance'. The real actors were the exhibitors, who again believed in the event. It is invaluable to see the light and enthusiasm in the eyes of those who finally made it through difficult times, ”said Bardon.
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