A multi-brand shoe store from Guatemala, the Meat Pack sold discounted products, offering a 99% discount, decreasing every second.
Athletic shoe store Meat Pack has taken an unusual customer acquisition method. Using GPS technology, the company tracked visitors to competing stores (Adidas, Nike or Puma) and sent an offer to their mobile devices with a 99% discount, decreasing every second. In order to take advantage of this discount before it was canceled, visitors had to very quickly find the nearest Meat Pack store, located next door in the same shopping center. Approximately 600 buyers managed to get such a discount. The idea of the action belongs to the agency 4am Saatchi & Saatchi.