Autumn marathon
Shoe retail is approaching the autumn hype. Sales of demi-season footwear have been accelerating in the office of Mila - wholesale footwear ”since the first weeks of August. By the 15th of this month, 75% more boots and boots on a bike were sold than last year, the company reports.
The demand for this group of goods is growing in proportion to the decrease in temperature outside the window. In addition, the experience of participating in the presentations prompts the partners of the Ural distributor that it is necessary to take care of the purchase of autumn collections from the beginning of August. According to Mila, the demand for wholesale demi-season footwear should peak in the period from 22 to 28 August, similar to last year, when the wholesaler sold more than 7 thousand pairs a week with an average volume of 3 thousand pairs.
Today in the warehouse "Mila" - wholesale footwear "there are about 5 thousand pairs of boots and boots for autumn. This amount is enough to meet the average sales figures, but not enough for the expected peak. In this regard, the company continues to supply footwear from the autumn collections of the Kotofey, Zebra, Parizhskaya Kommuna, Antelope and others brands. Wholesale containers with demi-season shoes arrive twice a week.
Shoe retail is approaching the autumn rush. Demi-season shoe sales have been running at an accelerated pace in the Mila office - wholesale shoes since the first weeks of August. By 15 this month’s boot and ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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The cyclicality of fashion and its impact on the financial results of the fashion business
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How to differentiate yourself from competitors and earn more?
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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