On September 12, in Moscow, in the building of the ET Cetera theater, the 9th ceremony of awarding the national award in the field of franchising - GOLDEN BRAND - will take place. The nominees for the award are companies developing according to the franchising system in the Russian Federation, as well as TOP managers and managers of the largest franchise networks. Among the guests of the ceremony are top officials of companies, representatives of the banking sector, private investors, representatives of industrial and trade associations and business associations.
Since 2006 of the year, GOLDEN BRAND has been an exclusive event in the field of franchising and partnership business and is awarded for outstanding achievements in brand management in the Russian Federation. The objective of the award is to draw attention to the most sustainable franchise companies that practice high business standards.
The prize is awarded in four categories: Golden Franchise, Franchisor of the Year, Franchisee of the Year, Franchising in person.
To date, winners have been selected based on an analysis of the financial indicators provided by the participants of the award. Starting from 2013 of the year, a new modern assessment methodology will be introduced to determine the winners of the Prize, the result of which will be the rating of franchised companies. The rating will allow raising the standards of Russian franchising to a new qualitative level and making the sphere more transparent for franchisees and investors.
The companies that took the top lines of the rating will be, respectively, laureates in the nominations "Gold Franchise" and "Franchiser of the Year". The pool of participants in the "Franchisee of the Year" nomination will be formed on the basis of the information provided by the franchisors.
The winners in the nomination “Franchising in Persons” will be named by a special Jury of the Prize from among the top managers of companies who, according to their owners, made the largest contribution to the development of the franchising direction of the company according to the results of the year.
The founder of the award is EMTG. 11 company has been working in the franchising market for years and is the organizer of the largest Moscow business forum on franchising, investment and partnership opportunities BUYBRAND Expo in Russia and the CIS. The forum is included in the TOP-5 world events in the field of franchising.
The partner of the rating is Munerman & Partners, an innovative leader in management consulting and business valuation based on the application of advanced techniques. The strategic partner of the Prize is the Russian Franchising Association.