Rieker
The first MBT store opened in Russia
25.02.2014 5790

The first MBT store opened in Russia

The first brand store of Swiss footwear MBT was opened in Moscow. The boutique is located on the 4th floor of the Lotte Plaza shopping center. The space is decorated according to the design concept of the Singapore company "3 dogs".

The first pair of MBT shoes (Masai Barefoot Technology) was created more than 15 years ago as a result of observing people from the Masai tribe who, to this day, have maintained their traditional way of life and continue to walk barefoot. The idea of ​​walking barefoot has become the ideological foundation of an innovative brand.

The technological innovation of MBT shoes is that the unique design of the sole while walking creates instability, stimulating muscles and increasing muscle tone. All this unloads the spine and joints, and also corrects posture.

At the same time, MBT collections look atypically attractive for orthopedic shoes - Alberto Del Biondi from the Italian fashion house Prada is responsible for the brand’s design development.

Today, brand products are represented in more than 45 countries of the world.

The first brand store of Swiss footwear MBT was opened in Moscow. The first brand store of Swiss footwear was opened in Moscow ...
5
1
Rating

Latest News

Gigi Hadid Appears in Boss Campaign

American supermodel Gigi Hadid presented a new collection of the German fashion brand Boss. In the campaign photo, Hadid is dressed in a black loose-fitting pantsuit, on the model's feet are black sandals from the brand's new women's spring collection ...
27.01.2023 143

Ermenegildo Zegna Group reports 2022% revenue growth in 15,5

Italian group Ermenegildo Zegna ended 2022 with a 15,5% increase in revenue, although business results were impacted by anti-covid restrictions in the Bolshoi…
26.01.2023 313

In the new Coccinelle advertising campaign - Italy, femininity and the scent of the night

The new advertising campaign of the Italian brand of bags and accessories Coccinelle, #ALLABOUTUS is the third joint project of photographer Giampaolo Sgura and one of the most influential people in the fashion world, a freelance editor and creative director…
26.01.2023 357

Kotofey is going to open about 40 new stores in 2023

The brand of children's shoes and clothes "Kotofey" continues the active development of its retail network and enters foreign markets. In 2022, 24 new stores opened under the Kotofey brand, including the first outlets in Belarus. In 2023…
25.01.2023 315

In 2022, 13 new brands appeared on the St. Petersburg market

The activity of retailers in terms of launching new stores in St. Petersburg last year remained at the level of 2021. According to the estimates of the consulting company Nikoliers, about 150 stores have opened in the city's shopping centers, and almost ...
24.01.2023 459
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning