Rieker
The first MBT store opened in Russia
25.02.2014 5180

The first MBT store opened in Russia

The first brand store of Swiss footwear MBT was opened in Moscow. The boutique is located on the 4th floor of the Lotte Plaza shopping center. The space is decorated according to the design concept of the Singapore company "3 dogs".

The first pair of MBT shoes (Masai Barefoot Technology) was created more than 15 years ago as a result of observing people from the Masai tribe who, to this day, have maintained their traditional way of life and continue to walk barefoot. The idea of ​​walking barefoot has become the ideological foundation of an innovative brand.

The technological innovation of MBT shoes is that the unique design of the sole while walking creates instability, stimulating muscles and increasing muscle tone. All this unloads the spine and joints, and also corrects posture.

At the same time, MBT collections look atypically attractive for orthopedic shoes - Alberto Del Biondi from the Italian fashion house Prada is responsible for the brand’s design development.

Today, brand products are represented in more than 45 countries of the world.

The first branded Swiss shoe store MBT opened in Moscow. The first branded Swiss shoe store MBT opened in Moscow.
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